Nintendo: The Company and its Founders - Sharyland ISD
Nintendo: The Company and its Founders - Sharyland ISD
Nintendo: The Company and its Founders - Sharyland ISD
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BRINGING VIDEO GAMES HOME<br />
game systems on the market in the United States<br />
<strong>and</strong> Japan, such as the Atari 2600, Colecovision, <strong>and</strong><br />
Magnavox Odyssey. Some video game systems came<br />
with a certain number of games on the machine.<br />
No games could be added to these systems. Other<br />
video game systems were cartridge-style. With these<br />
systems, players could insert cartridges of different<br />
games into the machine to play them. When players<br />
got sick of a game, they could purchase a new one.<br />
A significant problem with these video game<br />
systems was that their designs could be easily<br />
copied, which made them vulnerable to poor quality<br />
imitators. Additionally, designers could create games<br />
to be used in cartridge game systems whether or not<br />
they were affiliated with the company that produced<br />
the console. However, cheap games often reflected<br />
badly on the system’s creators rather than the<br />
company that created the game.<br />
Yamauchi’s new orders for engineer Masayuki<br />
Uemura were to create a cartridge game system so<br />
unique that another company could not figure out<br />
a way to copy it any time soon. He said, “It must<br />
be so much better that there will be no question<br />
which system the customers will want.” 1 It also had<br />
to be affordable, <strong>and</strong> this proved to be the biggest<br />
challenge for the developers. Yamauchi wanted the<br />
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