Nintendo: The Company and its Founders - Sharyland ISD

NEW TECHNOLOGY
to game design was paying off, and the company
needed to expand again to accommodate the public’s
demand for more products.
Meanwhile, the combination of creative
energy at Nintendo and the technological explosion
happening globally at the time would soon become
Nintendo’s stepping-stone to the top of the home
entertainment industry. Yamauchi was the first to
recognize this important component of creative
success in his developers.
A SHIFT IN FORTUNES
When the Japanese economy
suffered through an oil shortage in
the early 1970s, consumers had less
money to spend on entertainment.
The once popular and buzzing
shooting galleries were now
completely empty. Nintendo had
not seen this disaster coming, and
it looked as if the company might
collapse altogether.
However, there was hope on
the horizon. During the 1970s,
the electronics industry was
NO ONE IS TOO OLD
Miyamoto says that adults
respond to his games because
they are “a trigger to again
become primitive, primal, as
a way of thinking and remembering.
An adult is a child who
has more ethics and morals.
That’s all. When I am a child,
creating, I am not creating a
game. I am in the game. The
game is not for children, it
is for me. It is for the adult
that still has a character of a
child.” 1
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