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Nintendo: The Company and its Founders - Sharyland ISD

Nintendo: The Company and its Founders - Sharyland ISD

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PLAYING CARDS<br />

formed <strong>and</strong> factories are built for<br />

making a new product. It is a long<br />

process, but eventually the product<br />

is ready to be sold. How successful<br />

the product is depends on <strong>its</strong><br />

quality, how it is advertised, <strong>and</strong><br />

whether there is consumer dem<strong>and</strong><br />

for it.<br />

In <strong>Nintendo</strong>’s case, this<br />

process actually happened twice.<br />

In a way, <strong>Nintendo</strong> has been two<br />

different companies: first, a small<br />

but growing playing card business,<br />

<strong>and</strong> second, a high-tech home<br />

entertainment giant.<br />

MAKING PLAYING CARDS<br />

It all began in 1889 when Fusajiro<br />

Yamauchi, a craftsman in the<br />

Japanese city of Kyoto, created his<br />

own br<strong>and</strong> of h<strong>and</strong>made playing<br />

cards known as hanafuda. Smaller<br />

than regular playing cards, they<br />

had pictures of cherry blossoms,<br />

deer, birds, <strong>and</strong> other nature<br />

KYOTO<br />

Kyoto is located in the center<br />

of Japan, <strong>and</strong> for most of <strong>its</strong><br />

history, it was the country’s<br />

capitol. <strong>The</strong> history of the city<br />

can be traced as far back as the<br />

sixth century. Kyoto is known<br />

as a spiritual center <strong>and</strong> for <strong>its</strong><br />

large number of ancient Buddhist<br />

temples. <strong>The</strong> best-known<br />

temple in Kyoto is a Zen temple<br />

called Kinkaku-ji, or “the<br />

Golden Pavilion.” It is covered<br />

with gold leaf.<br />

15

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