Nintendo: The Company and its Founders - Sharyland ISD

THE SKY IS NOT THE LIMIT
handhelds with complex forms of
operation and play. Game Boy was
different. Its simple design made
it approachable by anyone, not
only highly skilled gamers. The
handheld system combined the
Game and Watch with the NES
concept: interchangeable game
cartridges, yet small enough to hold
in your hands. Similar to the NES,
Game Boy hardware would set up
a huge market for interchangeable
game software. It also had a long
battery life. Kids loved the Game
Boy, but it was also popular among
adults. Two hundred thousand were
sold in Japan in two weeks, and
40,000 were sold the first day they
were launched in the United States.
Meanwhile, the famed
Nintendo Research and
Development Team 4 headed by
Miyamoto was “retired” in 1989.
The Entertainment Analysis and
Development (EAD) division took
its place and became the largest
WARIO
Developers at Nintendo
decided that Mario should
have another antagonist
besides Bowser and Donkey
Kong, so they invented Wario.
He first appeared in the 1992
Game Boy game, Super Mario
Land. He had an exaggerated
resemblance to Mario. The
name Wario is derived from
Mario, and also from the Japanese
adjective warui, which
means “bad,” suggesting that
he is a bad version of Mario.
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