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Nintendo: The Company and its Founders - Sharyland ISD

Nintendo: The Company and its Founders - Sharyland ISD

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THE SKY IS NOT THE LIMIT<br />

United States <strong>and</strong> Japan, but all over the world. A<br />

technology reporter for GamePro magazine wrote,<br />

Basically, <strong>Nintendo</strong> has what the two other console<br />

manufacturers would give their right analog sticks<br />

to possess: a large presence in the homes of average<br />

consumers as well as a stranglehold on the public’s<br />

perception of what a “video game” is. 4<br />

WHAT IS NEXT?<br />

In June 2009, reporters asked Iwata what new ideas<br />

to expect from <strong>Nintendo</strong> in the following year. He<br />

explained that the company would focus on games<br />

that pick up where other games such as Brain Age<br />

<strong>and</strong> Wii Fit had left off. Behind him was an image of<br />

something called the Wii Vitality Sensor. Iwata said,<br />

Just as we’re able to sense the player’s center of<br />

balance in the Wii Fit, we’re now able to sense<br />

their internal state. Where previous games have<br />

only been sources of excitement <strong>and</strong> stimulation,<br />

now we’ll be able to relieve stress <strong>and</strong> encourage<br />

better sleep. 5<br />

A game called Wii Relax, expected to be<br />

packaged with the Wii Vitality Sensor, was in<br />

production as of 2010.<br />

91

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