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Nintendo: The Company and its Founders - Sharyland ISD

Nintendo: The Company and its Founders - Sharyland ISD

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NINTENDO<br />

MASAYUKI UEMURA<br />

Masayuki Uemura was born<br />

in Nara, Japan, in 1943. He<br />

moved with his family to Kyoto<br />

to escape the bombing during<br />

World War II. His family was<br />

poor, <strong>and</strong> the young Uemura<br />

did not have toys. He used his<br />

imagination to create toys of<br />

his own. He even made radiocontrolled<br />

airplanes from stray<br />

pieces of junk he had found.<br />

He was eventually trained<br />

as an electronics technician,<br />

<strong>and</strong> then got a good job at<br />

Sharp selling electronic parts.<br />

In 1972, he went on to lead<br />

Research <strong>and</strong> Development<br />

Team 2 (R & D 2) at <strong>Nintendo</strong>.<br />

the need for wires <strong>and</strong> expensive<br />

batteries <strong>and</strong> had the advantage of<br />

being lightweight as well. <strong>Nintendo</strong><br />

tried the technology out on a<br />

shooting game, which evolved to<br />

the <strong>Nintendo</strong> Beam Gun. It was a<br />

version of popular shooting games<br />

from arcades, where players pointed<br />

a toy gun at a screen to hit objects<br />

on it, but it was made for home<br />

televisions. This successful product<br />

sold more than 1 million un<strong>its</strong>.<br />

Uemura later remarked how<br />

<strong>Nintendo</strong> was unique among<br />

entertainment companies in Japan.<br />

He said <strong>Nintendo</strong> had a knack for<br />

coming up with completely original<br />

ideas, like the Beam Gun, while<br />

other companies were busy trying<br />

to adapt their products to US<br />

versions.<br />

SOLAR CELLS AND SHOOTING GAMES<br />

Thinking of ways to improve <strong>and</strong> exp<strong>and</strong> on ideas,<br />

Yokoi discovered that the solar cell technology<br />

30

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