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Nintendo: The Company and its Founders - Sharyland ISD

Nintendo: The Company and its Founders - Sharyland ISD

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NINTENDO<br />

character: a little plumber who used his skills to fight<br />

<strong>and</strong> outwit his enemies. As the Mario sequels were<br />

released, the company grew, <strong>and</strong> by the early 1990s,<br />

it was netting more prof<strong>its</strong> than US film studios.<br />

<strong>Nintendo</strong> had become a home entertainment giant.<br />

<strong>The</strong> success of <strong>Nintendo</strong> had a worldwide<br />

impact, with companies developing new consoles<br />

<strong>and</strong> games to compete with this industry leader.<br />

Many experts in the computer industry believe that<br />

<strong>Nintendo</strong> was successful because it retained control<br />

over both the hardware (the game systems) <strong>and</strong> the<br />

software (the games). However, <strong>Nintendo</strong> began as a<br />

small, family company long before the days of hightech<br />

entertainment.<br />

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