Nintendo: The Company and its Founders - Sharyland ISD

ENTER SHIGERU MIYAMOTO
making toys out of wood, plastic, and metal. When
he went off to college in the 1970s, his habits for
avoiding his studies continued. Even though he was
developing his skills as an artist at the Kanazawa
Munici College of Industrial Arts and Crafts, he
had a poor attendance
record. He seemed
MIYAMOTO’S PASSION
unable to pull himself
In a 2007 interview with CNN, Miyamoto
away from his group of
explained what he loves about working with
cartoonist friends and
Nintendo and how it differs from other video
game creators,
other artistic activities,
I have enjoyed creating something that
including playing
is unique, something others have not
bluegrass music on the
done. I enjoy thinking about ways to create
something that other people have
guitar. He eventually
not even thought about, something no
graduated, but then it
one has managed to achieve. I often get
was time for the real
inspiration from seeing the reaction from
world: he had to get
users playing games like Super Mario. For
instance, I enjoyed making 3D versions of
a job.
Super Mario 64 or Zelda.
Yamauchi was a
My staff and I are motivated not by trying
to out-sell whatever happens to be in
friend of Miyamoto’s
father, so Miyamoto’s
the market, but rather trying to develop
something that is totally unique. I think
father was able to
it’s important that we enjoy that process.
arrange a job interview
To create a new standard, you have to be
for his son with the
up for that challenge and really enjoy it.
This is the way we work and have done so
successful businessman.
many times. 2
Yamauchi granted the
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