Nintendo: The Company and its Founders - Sharyland ISD

NINTENDO
Nintendo also learned from
other video game manufacturer’s
mistakes. Unauthorized, cheaply
MARIO MEDIA
produced games could not work
The little plumber Mario has
on their system because of their
inspired some big things in
the entertainment business. unique 10NES lockout chip. They
A movie based on the game also created the Nintendo Seal of
starred Academy Awardwinning
British actor Bob
Quality, making authenticity easily
Hoskins as Mario. The liveaction
film entitled Super in the video game products was
recognizable on the label. Faith
Mario Bros. was released in
1993. The film received bad restored, and the competition with
reviews and did poorly at the other manufacturers began again.
box office, but it was also
By the end of 1985, Nintendo
nominated for two Saturn
Awards for best costume and had sold more than 1 million
best makeup. Mario has also units in the United States. It
inspired a comic book series, a
would eventually sell nearly
television cartoon show, and a
rock opera.
62 million units, and the NES
would become the best-selling
video game system in the United
States until the Wii. Meanwhile,
Nintendo kept producing one successful game after
another. Nintendo had kicked the video game door
wide open. The United States provided the biggest
video game market in the world, and Nintendo had
captured it through innovation. With Yamauchi at
the helm, it seemed there was no end in sight.
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