Nintendo: The Company and its Founders - Sharyland ISD

ENTER SHIGERU MIYAMOTO
liked the idea of returning West, so they scoped out
several spots before deciding on Seattle, Washington,
where goods from Osaka, Japan, could arrive by boat
in about a week.
They rented a 60,000 square-foot (18,288 sq m)
warehouse and office space in the Seattle suburb of
Tukwila. The NOA sales staff continued to sell other
Nintendo games, and the Radarscopes were shipped
from New York to their new location. They hoped
Radarscope would eventually catch on, but Mino still
wanted a new game from Japan.
Mino contacted Yamauchi again, who was less
than understanding. Why should he risk losing
more on this enterprise? Besides, NOA was such
a small part of the company. But Yamauchi came
around. He would let a designer create a new game
for NOA. Yamauchi found just the right person for
the job—the brilliant, young apprentice, Shigeru
Miyamoto.
MIYAMOTO ON DECK
What makes a brilliant and creative video game
designer? In the case of Nintendo designer
Miyamoto, the answer to this question may lie
in his childhood.
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