Nintendo: The Company and its Founders - Sharyland ISD
Nintendo: The Company and its Founders - Sharyland ISD
Nintendo: The Company and its Founders - Sharyland ISD
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THE SKY IS NOT THE LIMIT<br />
leader, Miyamoto said that the company’s direction<br />
used to be set by one person at the top, which created<br />
what he described as a somewhat “stuffy” company<br />
atmosphere. “But Iwata coming in with his outsider’s<br />
perspective improved the ventilation, so to speak,”<br />
he said. 2 Iwata has refused to rest on the company<br />
laurels. Like Yamauchi <strong>and</strong> Arakawa, he knows that<br />
the way to keep the company going strong is with<br />
new, creative, <strong>and</strong> interesting games. New games<br />
for the DS h<strong>and</strong>held system called Brain Age <strong>and</strong><br />
<strong>Nintendo</strong>gs were both a big success in the early<br />
2000s. <strong>The</strong> DS systems’ releases also increased the<br />
company’s sales; nearly 2 million were sold in Japan in<br />
late 2008. <strong>The</strong> DSi, released in Japan on November 1,<br />
2008, made up 1.66 million of those sales.<br />
NEW FOR THE WII<br />
As of 2010, the Wii was the best-selling video game<br />
console ever made. When <strong>Nintendo</strong> introduced the<br />
Wii in 2006, it had several new features including<br />
the motion-sensitive remote control <strong>and</strong> built-in<br />
Wi-Fi. In 2010, the newly introduced Wii Sports<br />
game inspired a real-life event—the Wii Olympics.<br />
<strong>Nintendo</strong> hosted <strong>its</strong> own 2010 Summer Olympic<br />
Games with players competing in hula hoop contests<br />
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