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Publishing in the Knowledge Economy - DTI Home Page

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<strong>Publish<strong>in</strong>g</strong> <strong>in</strong> <strong>the</strong> knowledge economy<br />

3 In our central predictions, we assume that <strong>the</strong><br />

growth of <strong>the</strong> UK economy, prices and o<strong>the</strong>r<br />

important variables matches <strong>the</strong> forecasts<br />

produced by <strong>the</strong> UK Treasury.<br />

4. In all <strong>the</strong> charts with forecasts, we have built<br />

and estimated <strong>the</strong> models underly<strong>in</strong>g <strong>the</strong> ma<strong>in</strong><br />

forecasts. Where possible we compare our<br />

forecasts to those produced by experts and<br />

use <strong>the</strong>ir ‘high’ and ‘low’ figures to provide<br />

brackets for our own estimates. In <strong>the</strong><br />

rema<strong>in</strong><strong>in</strong>g cases, we have produced our own<br />

‘high’ and ‘low’ forecasts.<br />

Def<strong>in</strong>itional Note<br />

Throughout <strong>the</strong> report <strong>the</strong> terms ‘publisher’ and<br />

‘publish<strong>in</strong>g’ occur many times. In <strong>the</strong> sections <strong>in</strong><br />

Part 1 which analyse statistical <strong>in</strong>dicators, <strong>the</strong>se<br />

terms are def<strong>in</strong>ed accord<strong>in</strong>g to <strong>the</strong> sources<br />

used and comments are made with<strong>in</strong> <strong>the</strong><br />

sections on <strong>the</strong> specific def<strong>in</strong>itions.<br />

Elsewhere <strong>in</strong> <strong>the</strong> report, we <strong>in</strong>tend <strong>the</strong> terms<br />

to be understood as those bus<strong>in</strong>esses whose<br />

primary activity is <strong>the</strong> acquisition, selection,<br />

arrangement and manipulation of content for<br />

sale and for <strong>the</strong> purposes of secur<strong>in</strong>g audiences<br />

for advertisers. This content may or may not be<br />

dissem<strong>in</strong>ated <strong>in</strong> a pr<strong>in</strong>ted form and can <strong>in</strong>clude<br />

all k<strong>in</strong>ds of electronic and audio-visual formats,<br />

and even events and tra<strong>in</strong><strong>in</strong>g, though <strong>the</strong> study<br />

specifically excludes companies whose primary<br />

activity is <strong>in</strong> broadcast<strong>in</strong>g. It also excludes<br />

music publishers. We are well aware that all<br />

k<strong>in</strong>ds of companies are now engaged <strong>in</strong><br />

publish<strong>in</strong>g, whe<strong>the</strong>r <strong>in</strong> pr<strong>in</strong>t or on <strong>the</strong> Internet,<br />

for example retailers, airl<strong>in</strong>es, banks,<br />

recruitment agencies and estate agents. There<br />

are also Web-based <strong>in</strong>termediaries such as<br />

Lastm<strong>in</strong>ute.com or FriendsReunited, which also<br />

engage <strong>in</strong> content acquisition and manipulation,<br />

and perhaps could be described as Internet<br />

publishers, but we do not def<strong>in</strong>e <strong>the</strong>m as such.<br />

Their activities have important implications for<br />

<strong>the</strong> publish<strong>in</strong>g <strong>in</strong>dustry, which are explored <strong>in</strong><br />

this report, but <strong>in</strong> our view, <strong>the</strong>y do not form part<br />

of <strong>the</strong> <strong>in</strong>dustry sector under scrut<strong>in</strong>y here.<br />

><br />

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