Publishing in the Knowledge Economy - DTI Home Page
Publishing in the Knowledge Economy - DTI Home Page
Publishing in the Knowledge Economy - DTI Home Page
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<strong>Publish<strong>in</strong>g</strong> <strong>in</strong> <strong>the</strong> knowledge economy<br />
3 In our central predictions, we assume that <strong>the</strong><br />
growth of <strong>the</strong> UK economy, prices and o<strong>the</strong>r<br />
important variables matches <strong>the</strong> forecasts<br />
produced by <strong>the</strong> UK Treasury.<br />
4. In all <strong>the</strong> charts with forecasts, we have built<br />
and estimated <strong>the</strong> models underly<strong>in</strong>g <strong>the</strong> ma<strong>in</strong><br />
forecasts. Where possible we compare our<br />
forecasts to those produced by experts and<br />
use <strong>the</strong>ir ‘high’ and ‘low’ figures to provide<br />
brackets for our own estimates. In <strong>the</strong><br />
rema<strong>in</strong><strong>in</strong>g cases, we have produced our own<br />
‘high’ and ‘low’ forecasts.<br />
Def<strong>in</strong>itional Note<br />
Throughout <strong>the</strong> report <strong>the</strong> terms ‘publisher’ and<br />
‘publish<strong>in</strong>g’ occur many times. In <strong>the</strong> sections <strong>in</strong><br />
Part 1 which analyse statistical <strong>in</strong>dicators, <strong>the</strong>se<br />
terms are def<strong>in</strong>ed accord<strong>in</strong>g to <strong>the</strong> sources<br />
used and comments are made with<strong>in</strong> <strong>the</strong><br />
sections on <strong>the</strong> specific def<strong>in</strong>itions.<br />
Elsewhere <strong>in</strong> <strong>the</strong> report, we <strong>in</strong>tend <strong>the</strong> terms<br />
to be understood as those bus<strong>in</strong>esses whose<br />
primary activity is <strong>the</strong> acquisition, selection,<br />
arrangement and manipulation of content for<br />
sale and for <strong>the</strong> purposes of secur<strong>in</strong>g audiences<br />
for advertisers. This content may or may not be<br />
dissem<strong>in</strong>ated <strong>in</strong> a pr<strong>in</strong>ted form and can <strong>in</strong>clude<br />
all k<strong>in</strong>ds of electronic and audio-visual formats,<br />
and even events and tra<strong>in</strong><strong>in</strong>g, though <strong>the</strong> study<br />
specifically excludes companies whose primary<br />
activity is <strong>in</strong> broadcast<strong>in</strong>g. It also excludes<br />
music publishers. We are well aware that all<br />
k<strong>in</strong>ds of companies are now engaged <strong>in</strong><br />
publish<strong>in</strong>g, whe<strong>the</strong>r <strong>in</strong> pr<strong>in</strong>t or on <strong>the</strong> Internet,<br />
for example retailers, airl<strong>in</strong>es, banks,<br />
recruitment agencies and estate agents. There<br />
are also Web-based <strong>in</strong>termediaries such as<br />
Lastm<strong>in</strong>ute.com or FriendsReunited, which also<br />
engage <strong>in</strong> content acquisition and manipulation,<br />
and perhaps could be described as Internet<br />
publishers, but we do not def<strong>in</strong>e <strong>the</strong>m as such.<br />
Their activities have important implications for<br />
<strong>the</strong> publish<strong>in</strong>g <strong>in</strong>dustry, which are explored <strong>in</strong><br />
this report, but <strong>in</strong> our view, <strong>the</strong>y do not form part<br />
of <strong>the</strong> <strong>in</strong>dustry sector under scrut<strong>in</strong>y here.<br />
><br />
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