Publishing in the Knowledge Economy - DTI Home Page
Publishing in the Knowledge Economy - DTI Home Page
Publishing in the Knowledge Economy - DTI Home Page
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The <strong>in</strong>dustry today<br />
<strong>Publish<strong>in</strong>g</strong> <strong>in</strong> <strong>the</strong> knowledge economy<br />
Figure 13.1 <strong>Publish<strong>in</strong>g</strong>: perceived opportunities and threats<br />
over three and 10 years<br />
Opportunities<br />
Launch of new products and services<br />
Extension of exist<strong>in</strong>g products and services to<br />
overseas markets (<strong>in</strong>clud<strong>in</strong>g sales of formats)<br />
Acquisitions, mergers or alliances <strong>in</strong> <strong>the</strong> UK<br />
Overseas acquisitions, mergers or alliances<br />
Growth of high speed networks/broadband<br />
Growth of digital television<br />
Growth of 3G wireless networks<br />
Improved exploitation of rights<br />
Use of e-bus<strong>in</strong>ess technologies to<br />
create new products and services<br />
Use of e-bus<strong>in</strong>ess technologies to optimise<br />
editorial and production processes<br />
Use of e-bus<strong>in</strong>ess technologies to optimise<br />
order<strong>in</strong>g, sales and market<strong>in</strong>g processes<br />
Closer relationship with end customer<br />
Price discount<strong>in</strong>g<br />
O<strong>the</strong>r<br />
•<br />
3 years<br />
10 years<br />
0 50 100 150 200<br />
Threats<br />
Economic recession<br />
Technological change e.g. development of<br />
broadband and 3G wireless networks<br />
Piracy/copyright <strong>in</strong>fr<strong>in</strong>gement<br />
Retention of rights by authors/<br />
agents/<strong>in</strong>stitutions<br />
New entrants to your market<br />
Dis<strong>in</strong>termediation by parts of <strong>the</strong><br />
exist<strong>in</strong>g value cha<strong>in</strong><br />
Competition from exist<strong>in</strong>g customers<br />
Overseas competition, <strong>in</strong>clud<strong>in</strong>g imports<br />
Shifts <strong>in</strong> consumer spend<strong>in</strong>g patterns or<br />
changes <strong>in</strong> consumer behaviour<br />
Changes <strong>in</strong> <strong>the</strong> distribution of advertis<strong>in</strong>g expenditure<br />
(eg from pr<strong>in</strong>t to TV, direct mail or onl<strong>in</strong>e)<br />
Stricter regulation<br />
Taxation changes<br />
Source Pira survey<br />
Price discount<strong>in</strong>g<br />
Government as <strong>in</strong>formation<br />
•<br />
3 years<br />
provider/publisher<br />
10 years<br />
O<strong>the</strong>r<br />
0 20 40 60 80 100 120<br />
><br />
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