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Publishing in the Knowledge Economy - DTI Home Page

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<strong>Publish<strong>in</strong>g</strong> <strong>in</strong> <strong>the</strong> knowledge economy<br />

More effective management of exist<strong>in</strong>g rights/assets ■ ■ ■ ■ ■<br />

Acquisition and exploitation of new rights ■ ■ ■ ■ ■<br />

Investment <strong>in</strong> workforce tra<strong>in</strong><strong>in</strong>g ■ ■ ■ ■ ■<br />

Enhance e-commerce/e-bus<strong>in</strong>ess ■ ■ ■ ■ ■<br />

Increase capital <strong>in</strong>vestment ■ ■ ■ ■ ■<br />

O<strong>the</strong>r, please specify ____________________________________ ■ ■ ■ ■ ■<br />

b) Assum<strong>in</strong>g a general economic recession<br />

1 2 3 4 5<br />

Cut production costs ■ ■ ■ ■ ■<br />

Cut distribution costs ■ ■ ■ ■ ■<br />

Launch of new products and services ■ ■ ■ ■ ■<br />

Acquire o<strong>the</strong>r companies or titles ■ ■ ■ ■ ■<br />

Expand <strong>in</strong>to o<strong>the</strong>r sectors <strong>in</strong> <strong>the</strong> UK ■ ■ ■ ■ ■<br />

Expand <strong>in</strong>to overseas markets ■ ■ ■ ■ ■<br />

Ga<strong>in</strong> closer relationship with end customer ■ ■ ■ ■ ■<br />

Enhance brand recognition ■ ■ ■ ■ ■<br />

More effective management of exist<strong>in</strong>g rights/assets ■ ■ ■ ■ ■<br />

Acquisition and exploitation of new rights ■ ■ ■ ■ ■<br />

Investment <strong>in</strong> workforce tra<strong>in</strong><strong>in</strong>g ■ ■ ■ ■ ■<br />

Enhance e-commerce/e-bus<strong>in</strong>ess ■ ■ ■ ■ ■<br />

Increase capital <strong>in</strong>vestment ■ ■ ■ ■ ■<br />

O<strong>the</strong>r, please specify ____________________________________ ■ ■ ■ ■ ■<br />

134

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