Publishing in the Knowledge Economy - DTI Home Page

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Publishing in the knowledge economy More effective management of existing rights/assets ■ ■ ■ ■ ■ Acquisition and exploitation of new rights ■ ■ ■ ■ ■ Investment in workforce training ■ ■ ■ ■ ■ Enhance e-commerce/e-business ■ ■ ■ ■ ■ Increase capital investment ■ ■ ■ ■ ■ Other, please specify ____________________________________ ■ ■ ■ ■ ■ b) Assuming a general economic recession 1 2 3 4 5 Cut production costs ■ ■ ■ ■ ■ Cut distribution costs ■ ■ ■ ■ ■ Launch of new products and services ■ ■ ■ ■ ■ Acquire other companies or titles ■ ■ ■ ■ ■ Expand into other sectors in the UK ■ ■ ■ ■ ■ Expand into overseas markets ■ ■ ■ ■ ■ Gain closer relationship with end customer ■ ■ ■ ■ ■ Enhance brand recognition ■ ■ ■ ■ ■ More effective management of existing rights/assets ■ ■ ■ ■ ■ Acquisition and exploitation of new rights ■ ■ ■ ■ ■ Investment in workforce training ■ ■ ■ ■ ■ Enhance e-commerce/e-business ■ ■ ■ ■ ■ Increase capital investment ■ ■ ■ ■ ■ Other, please specify ____________________________________ ■ ■ ■ ■ ■ 134
Publishing in the knowledge economy Section 3 Use of e-commerce and ICT A Which of the following facilities does your company have or plan to have? Currently Have plans Have no have to deploy plans to in near deploy future A website for information purposes only ■ ■ ■ A website for content delivery ■ ■ ■ The facility to allow the placing of orders online to suppliers ■ ■ ■ The facility to allow the taking of customer orders online ■ ■ ■ The facility to allow electronic payment by customers ■ ■ ■ The facility to pay suppliers electronically ■ ■ ■ B Which of the following IT systems does your company have or plan to have? Currently Have plans Have no have to deploy plans to in near deploy future An intranet ■ ■ ■ The ability to accept advertisement placement electronically ■ ■ ■ A content management system ■ ■ ■ A rights management system ■ ■ ■ A customer relationship management system ■ ■ ■ XML for data interchange ■ ■ ■ XML for media-independent storage ■ ■ ■ Print-on-demand ■ ■ ■ Fully digital workflow ■ ■ ■ > 135
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