Publishing in the Knowledge Economy - DTI Home Page

Publishing in the knowledge economy
■ Databases (other than online versions of
printed products)
■ Conferences or exhibitions
Other
■ Audio books
■ Contract printing
■ Leaflets/inserts/direct mail
■ Masthead programming
■ Business information not covered elsewhere,
eg brokerage, customised information
services, financial data services
■ Information solutions eg software, information
management consultancy
■ Web-based services other than versions of
printed product, eg infomediary, portal, vortal
■ List rental
■ Other, please specify ___________________
B What is the approximate turnover of
your company/division derived from the
products/services in Section 1A
■ Under £1m
■ Between £1m and £5m
■ Between £5m and £25m
■ Between £25m and £50m
■ Between £50m and £100m
■ Between £100m and 500m
■ More than £500m
C Approximately how many full-time
employees does your company/
division have?
______________________________________
D What is the approximate source of
your revenues of the products and
services in Section 1A? (tick one)
■ 100% Advertising; 0% sales/subscriptions/other fees
■ 75% Advertising 25% sales/subscriptions/other fees
■ 50% Advertising 50% sales/subscriptions/other fees
■ 25% Advertising 75% sales/subscriptions/other fees
■ 0% Advertising 100% sales/subscriptions/other fees
What percentage, if any, of your
advertising revenue is from
leaflets/inserts/direct mail?_____________%
What percentage, if any, of your total
revenue is from contract printing?_______%
What percentage, if any, of your total
revenue is derived from the licensing/
sale of rights? _______________________%
E Approximately what proportion of your
company’s/division’s earnings come
from overseas?
■ Less than 5%
■ 5%-25%
■ 25%-50%
■ More than 50%
F Platforms/delivery media – what is the
approximate percentage breakdown of
revenues from the following?
Print _______ %
Online ______ %
CD-ROM ____ %
Other _______ % (please specify ____________)
G Approximately what percentage of
your turnover is devoted to capital
investment?
_____________%
H Approximately what percentage of
your turnover is devoted to new product
development?
_____________%
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