Publishing in the Knowledge Economy - DTI Home Page

More documents

Recommendations

Info

The industry today Publishing in the knowledge economy Figure 8.1 Advertising trends Figure 8.4 Price trends 800, £m 700 600 500 400 300 200 100 • Classified • Display • Advertising 160, pence 140 120 100 80 60 40 20 1991 1993 1995 1997 1999 1991 1993 1995 1997 1999 Source The Advertising Association Source The Advertising Association Figure 8.2 Purchasers’ spending on magazines Figure 8.5 Net revenue by source 2000, £m 200, £m • From advertising • From copy sales • Total 1500 150 1000 100 500 50 1991 1993 1995 1997 1999 1991 1993 1995 1997 1999 Source The Advertising Association Source The Advertising Association Figure 8.3 Sales of conventional consumer magazines 1500, m 1200 900 600 300 1991 1993 1995 1997 1999 Source The Advertising Association > 47
Publishing in the knowledge economy The industry today 8.4 Titles and launches The appeal of magazines and the launch of new titles (Figures 8.6 and 8.7, which have a higher than average price) has managed to persuade consumers to keep spending, although there are some signs of a slowdown. Titles, and even whole categories, can now show patterns of boom and bust, perhaps revealing a more fickle and less brand loyal readership. New title launches are widely regarded as a major driver of market expansion, although also a source of difficulty in the supply chain, including generating large amounts of waste (with environmental implications). It’s too soon to say what the real trend is in launches, but the concentration of retailing and changes in shopping habits (see Section 16.4) certainly pose a threat to future launch activity, especially from smaller publishers or new entrants. Figure 8.6 Titles produced 3500 3000 2500 2000 1500 1000 500 1991 1993 1995 Source BRAD Figure 8.7 Magazine launches 800 700 1997 1999 600 Table 8.1 Life cycle indicators, % changes, year on year, sales volumes 1994 1995 1996 1997 1998 500 400 300 All titles 0.5 2.1 1.1 -0.6 -0.5 Constant titles 0.2 -1.6 -2.0 -4.0 -3.3 Constant and dead titles -2.6 -3.6 -3.1 -4.3 -3.9 200 100 1991 1993 1995 1997 1999 Source Wessenden Marketing Source Wessenden Marketing 48
Page 1 and 2: Publishing in the knowledge economy
Page 9 and 10: The industry today Publishing in th
Page 49: Publishing in the knowledge economy
Page 99 and 100: Issues for competitiveness Publishi
Page 101 and 102:
Issues for competitiveness Publishi
Page 103 and 104:
Page 105 and 106:
Page 107 and 108:
Page 109 and 110:
Publishing in the knowledge economy
Page 111 and 112:
Page 113 and 114:
Page 115 and 116:
Page 117 and 118:
Page 119 and 120:
Page 121 and 122:
Page 123 and 124:
Page 125 and 126:
Page 127 and 128:
Page 129 and 130:
Page 131 and 132:
Page 133 and 134:
Page 135 and 136:
Page 137 and 138:
Page 139 and 140:
Page 141:
show all

Publishing in the Knowledge Economy - DTI Home Page

Create successful ePaper yourself

Delete template?

Save as template?