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Publishing in the knowledge economy Section 2 About your markets and the business environment A Are the end users of your products and services: (tick one) ■ Mainly consumers ■ Mainly businesses ■ Mainly institutions (eg schools, universities) B Origin of international revenues: (tick one) ■ Mainly EU (excluding UK) ■ Mainly North America ■ Mainly from other areas, please specify ________. C Over the last five years, has competition within your market area: ■ Increased ■ Decreased ■ Remained stable D If competition has increased, what has been the major source? ■ New entrants to market from within UK ■ Established UK-based companies ■ Competition from players within your value chain New entrants to market from: ■ EU ■ US ■ Other, please specify ____________________ Established foreign-based companies, in ■ EU ■ US ■ Other, please specify ____________________ E Using a scale of 1 to 5 (1 = does not constrain, 5 = constrains severely), indicate to what extent each item constrains the expansion of your business. 1 2 3 4 5 Slow growth of market ■ ■ ■ ■ ■ Low profitability of sector ■ ■ ■ ■ ■ Regulation affecting your business, please specify ____________ ■ ■ ■ ■ ■ Inadequate enforcement of copyright/piracy ■ ■ ■ ■ ■ Lack of access to capital ■ ■ ■ ■ ■ Barriers to access to overseas markets ■ ■ ■ ■ ■ Distribution difficulties ■ ■ ■ ■ ■ Lack of access to retail channels or space ■ ■ ■ ■ ■ Difficulty in staff recruitment or retention ■ ■ ■ ■ ■ Skills shortages ■ ■ ■ ■ ■ Rising operating costs, please specify ______________________ ■ ■ ■ ■ ■ Cost of content acquisition ■ ■ ■ ■ ■ Overseas competition in the local market ■ ■ ■ ■ ■ Availability of experienced middle/senior managers ■ ■ ■ ■ ■ Other please specify ____________________________________ ■ ■ ■ ■ ■ 132
Publishing in the knowledge economy F Supply chain problems: using a scale of 1 to 5 (1 = not problematic, 5 = severely problematic) indicate to what extent the items below cause problems in your supply chain. 1 2 3 4 5 Concentration of ownership of paper supply ■ ■ ■ ■ ■ Inflexibility or cost of printing ■ ■ ■ ■ ■ Lack of systems interoperability with suppliers or customers ■ ■ ■ ■ ■ Creation of electronic content ■ ■ ■ ■ ■ Wastage/returns ■ ■ ■ ■ ■ Distribution of electronic content ■ ■ ■ ■ ■ Inflexibility or cost of distribution ■ ■ ■ ■ ■ Postal service efficiency and cost ■ ■ ■ ■ ■ Concentration of retailing ■ ■ ■ ■ ■ Other please specify ____________________________________ ■ ■ ■ ■ ■ G Impact of social change and globalisation: do you see the following changes as positive/negative/neutral for your business? Factor Positive Negative Neutral The coming of a generation accustomed to the use of interactive technologies ■ ■ ■ Ageing of the population ■ ■ ■ Spread of English language proficiency internationally ■ ■ ■ Increased demands on consumers’ time, money and attention ■ ■ ■ The internationalisation of the labour market ■ ■ ■ Higher educational attainment of the population ■ ■ ■ European Union enlargement and integration ■ ■ ■ Accelerating world trade and investment liberalisation ■ ■ ■ Capacity to deliver content worldwide over high speed networks ■ ■ ■ The creation of the Eurozone ■ ■ ■ Other please specify ____________________________________ ■ ■ ■ H Using a scale of 1 to 5 (1 = least likely, 5 = most likely), indicate which activities you intend to take to improve your competitiveness in the coming three years, a) assuming continued steady economic growth; and, b) assuming a general economic recession. a) Assuming continued steady economic growth 1 2 3 4 5 Cut production costs ■ ■ ■ ■ ■ Cut distribution costs ■ ■ ■ ■ ■ Launch of new products and services ■ ■ ■ ■ ■ Acquire other companies or titles ■ ■ ■ ■ ■ Expand into other sectors in the UK ■ ■ ■ ■ ■ Expand into overseas markets ■ ■ ■ ■ ■ Gain closer relationship with end customer ■ ■ ■ ■ ■ Enhance brand recognition ■ ■ ■ ■ ■ 133
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