Publishing in the Knowledge Economy - DTI Home Page

Publishing in the knowledge economy
Contents
Preface
Part 1 The industry today 1
Chapter 1 Introduction 2
1.1 What is publishing? 2
1.1.1 Magazines 2
1.2.2 Newspapers 3
1.2 How big is the UK publishing industry? 3
Chapter 2 Concepts of competitiveness 6
2.1 Introduction 6
2.2 Sector competitiveness as a concept 6
2.3 The competitiveness of publishing –
conceptual issues 6
2.3.1 Definition 6
2.3.2 Comparisons 7
2.4 Alternative approaches to measuring
competitiveness 7
2.5 Dual product markets 7
Chapter 3 Drivers of the publishing
industry 10
3.1 Main drivers 10
3.2 Advertising trends 10
3.2.1 The share of publishing 10
3.2.2 Advertising by type 13
3.2.3 Advertising forecast 13
3.3 Consumer expenditure of money and time 13
3.3.1 Money 13
3.3.2 Personal spending and shopping trends 15
3.4 Time 15
3.5 Demographic changes 17
3.6 Other factors affecting publishing 18
3.6.1 Internet connectivity 18
3.6.2 Reducing wastage 20
Chapter 4 Size and performance of
the industry 22
4.1 Turnover 22
4.1.1 Revenues from licensing and rights sales 22
4.2 Costs and resources 24
4.2.1 Paper prices 24
4.3 Cross industry comparison 26
4.4 International comparisons of productivity
and innovation 28
4.5 Conclusion 29
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Chapter 5 Book publishing 30
5.1 Revenues 30
5.2 Export performance 30
5.3 Titles 30
5.4 Prices 33
5.5 Profitability 33
5.6 Employment, skills and training 33
5.7 International comparisons 35
Chapter 6 Journal publishing 36
6.1 Revenues and costs 36
6.2 Prices 37
Chapter 7 Newspapers 38
7.1 Revenue trends 38
7.2 Circulation and cover prices 38
7.3 Number of titles 38
7.4 Employment and related issues 41
7.5 Skill levels and training 42
7.6 Productivity and costs 43
7.7 International comparisons 44
Chapter 8 Consumer magazines 46
8.1 Activity in the magazine sector 46
8.2 Revenues 46
8.3 Copy sales and cover prices 46
8.4 Titles and launches 48
8.5 Returns and wastage 49
8.6 Sales channels 49
8.7 Brand extension 49
8.8 Contract publishing 50
8.9 Pan-magazine sector data 50
8.9.1 Skill levels and skill shortages 50
8.9.2 Profitability 51
8.9.3 International comparisons 51
Chapter 9 Business to business media 54
9.1 Magazines 54
9.1.1 Advertising 54
9.1.2 Number of titles 54
9.1.3 Circulation 54
9.1.4 Diversification of revenues 54
9.2 Directories 57
9.2.1 Nature of directories 57
9.3 Newsletters and reports 59
9.4 Online business and STM information vendors 60
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