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The industry today Publishing in the knowledge economy Table 7.1 Regional pattern of employment All in employment in publishing industry by region; not seasonally adjusted; United Kingdom; spring 2001 22.1 22.12: Publishing Newspaper publishing United Kingdom 194780 67819 Tyne & Wear 3801 2464 Rest of North East 440 440 Greater Manchester 1978 1493 Merseyside 853 853 Rest of North West 5256 1331 South Yorkshire 1789 815 West Yorkshire 4131 1735 Rest of Yorkshire & Humberside 2533 2061 East Midlands 8926 4368 West Midlands Metropolitan County 6183 2832 Rest of West Midlands 4718 3706 East of England 24019 5749 Inner London 31107 5057 Outer London 29108 7160 South East 34201 7307 South West 13013 6136 Wales 3947 2568 Strathclyde 5783 3992 Rest of Scotland 8578 4808 Northern Ireland 4416 2944 Source Labour Force Survey 7.4 Employment and related issues Figure 7.10 shows employment in the newspaper industry as recorded by the Labour Force Survey. Data refers to the spring of each year. No clear trend is discernible. The variability is mainly a product of the very small sample sizes at this level of detail. That is to say, a single individual reporting that they work in the sector, or that they no longer work in it, is reflected in large movements in the reported total employment. The Newspaper Society collects some employment data for the regional press, but is not confident that its survey is truly representative. The Newspaper Publishers Association collects no employment data for the national press. Official data from the employer side (Annual Employment Survey, Annual Business Inquiry) also shows variability. Industry representatives suggested that in recent years newspapers took on quite a lot of staff to develop electronic offerings and may subsequently have reduced their numbers, possibly accounting for part of the most recent increases and decreases. The regional pattern of employment (Table 7.1) differs from much of the rest of publishing in being less centred on London and the South East, as would be expected. Whereas 48.5% of publishing employment is in London and the South East, only 28.4% of newspaper publishing employment is. > 41
Publishing in the knowledge economy The industry today 7.5 Skill levels and training Skill levels in newspaper publishing are generally high in management and editorial, but markedly less so in sales, marketing and administration, and in advertising (Table 7.2). This is especially the case when compared with magazines, where 40% of sales and marketing staff have higher or advanced qualifications, and a further 33% have intermediate level qualifications, while 29% of advertising staff have higher or advanced level qualifications and a further 38% have intermediate level qualifications. However, significantly higher percentages of newspaper employers have a training plan compared with magazine employers (64% against 40%) and only 5% of employers in newspapers provide no training, against 11% of magazine employers. Only 8% of newspaper employers reported having hard-to-fill vacancies, compared with 10% in publishing as a whole (Table 7.3). The turnover rate in newspapers, at 15.9%, is also lower than in publishing overall (22.4%). Table 7.2 Skill levels in newspaper publishing No or Basic Intermediate Higher Advanced low e.g. e.g. e.g. e.g. level O levels A levels degree postgraduate Management 2 2 18 68 8 Editorial 1 4 25 64 4 Support 1 22 64 11 1 Office admin & sec 1 51 42 3 0 Production 1 49 46 1 0 Sales, marketing and circulation 1 55 39 3 0 Advertising 1 83 12 0 0 Other 90 8 0 0 0 Source Publishing NTO Table 7.3 Newspaper employers reporting skill shortages Employer reporting skill shortage, % 20 Employer reporting no skill shortage, % 80 Total 100 Source Publishing NTO 42
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