Publishing in the Knowledge Economy - DTI Home Page

Publishing in the knowledge economy
The industry today
Table 9.6 Directory industry survey data
Results from Kingston University/DPA surveys (based on 32 usable
responses from a sampling frame of 164 – too low to be generalisable)
Turnover category, % of respondents (number of
respondents varies)
1998 1999 2000
Small (up to £2.8m) 60 66 69
Medium (£2.9m-£11.2m) 0 3 3
Large (£11.2m+) 9 9 9
No response 31 22 19
Number of employees category, % of
respondents (number of respondents varies)
1998 1999 2000
0 to 5 28 35 25
6 to 10 25 28 25
11 to 20 9 9 19
21 to 50 16 19 22
Subtotal 78 91 91
Above 50 6 6 9
No response 16 3 0
Average turnover per employee, £ 132,000
Average turnover per title, £ 196,000
Firms by number of titles, % of respondents
(number of respondents varies)
1998 1999 2000
1 to 5 38 47 44
6 to 10 31 22 16
11 to 20 6 16 22
Sub total 75 85 82
Above 20 12 12 15
No response 13 3 3
NB same title may be sold in a number of different media
Sales revenue by medium,% of turnover
1998 1999 2000
Data sales
Hard copy 71 67 63
CD ROM 16 17 16
Internet 0 2 8
Mailing labels/lists 3 3 3
Data on disk 5 5 5
Subtotal, all data sales 95 94 94
Ad sales
Hard copy 5 6 5
CD ROM 0