Publishing in the Knowledge Economy - DTI Home Page

Publishing in the knowledge economy
Section 2 About your markets and the
business environment
A Are the end users of your products
and services: (tick one)
■ Mainly consumers
■ Mainly businesses
■ Mainly institutions (eg schools, universities)
B Origin of international revenues:
(tick one)
■ Mainly EU (excluding UK)
■ Mainly North America
■ Mainly from other areas, please specify ________.
C Over the last five years, has
competition within your market area:
■ Increased
■ Decreased
■ Remained stable
D If competition has increased, what has
been the major source?
■ New entrants to market from within UK
■ Established UK-based companies
■ Competition from players within your value chain
New entrants to market from:
■ EU
■ US
■ Other, please specify ____________________
Established foreign-based companies, in
■ EU
■ US
■ Other, please specify ____________________
E Using a scale of 1 to 5 (1 = does not constrain, 5 = constrains severely), indicate
to what extent each item constrains the expansion of your business.
1 2 3 4 5
Slow growth of market ■ ■ ■ ■ ■
Low profitability of sector ■ ■ ■ ■ ■
Regulation affecting your business, please specify ____________ ■ ■ ■ ■ ■
Inadequate enforcement of copyright/piracy ■ ■ ■ ■ ■
Lack of access to capital ■ ■ ■ ■ ■
Barriers to access to overseas markets ■ ■ ■ ■ ■
Distribution difficulties ■ ■ ■ ■ ■
Lack of access to retail channels or space ■ ■ ■ ■ ■
Difficulty in staff recruitment or retention ■ ■ ■ ■ ■
Skills shortages ■ ■ ■ ■ ■
Rising operating costs, please specify ______________________ ■ ■ ■ ■ ■
Cost of content acquisition ■ ■ ■ ■ ■
Overseas competition in the local market ■ ■ ■ ■ ■
Availability of experienced middle/senior managers ■ ■ ■ ■ ■
Other please specify ____________________________________ ■ ■ ■ ■ ■
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