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Financial Sector Development in Africa: Opportunities ... - World Bank

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Table 2.2 <strong>Africa</strong>n First- and Second-Generation Models<br />

First generation<br />

Second generation<br />

Measure<br />

First National <strong>Bank</strong> Celpay Safaricom<br />

Country of orig<strong>in</strong> South <strong>Africa</strong> Zambia Kenya<br />

Year started 2005 2001 2007<br />

Number of registered<br />

clients (2010) 2 million 10,000 10.2 million<br />

Type of entity Licensed bank Third-party payment provider Mobile network operator<br />

Mobile f<strong>in</strong>ancial Channel of a regulated bank Payment system bus<strong>in</strong>ess under Not regulated—operates under no objection<br />

service regulated as<br />

the National Payment System Act<br />

Service offer<strong>in</strong>gs <strong>Bank</strong> account with alerts,<br />

notifications, bill pay, airtime<br />

purchase and person-to-person<br />

notices to registered beneficiaries<br />

only; also debit card<br />

Bus<strong>in</strong>ess-to-bus<strong>in</strong>ess, electronic<br />

transfers for small and<br />

medium enterprises and one-man<br />

bus<strong>in</strong>esses us<strong>in</strong>g mobile wallet<br />

Mobile wallet offer<strong>in</strong>g person-to-person transfers to<br />

any cell number, bill payment, and bulk payment<br />

Bus<strong>in</strong>ess-to-person offer<strong>in</strong>gs (such as salaries,<br />

microf<strong>in</strong>ance <strong>in</strong>stitution loans, and charitable<br />

support)<br />

Strategic drivers Mak<strong>in</strong>g marg<strong>in</strong>al clients viable Mak<strong>in</strong>g payment processes work<br />

for logistical cha<strong>in</strong>s<br />

Source: Author.<br />

Reduce churn<br />

Increased average revenue per user<br />

At least break even on costs<br />

47

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