conference programme book - European Survey Research ...

117Day 3Thursday 21 July3.1 Use of web surveys in government data colleconTo be held on July 21, 2011 from: 09:00 to 10:30, in room 315.1.Coordinated by:• Ma Jans - US Census Bureau, United States• Jennifer Romano Bergstrom - US Census Bureau, United States• Sue Ellen Hansen - University of Michigan, United States3.1.1 What We Know About Our Online Respondents…And How We Plan to Use That KnowledgeC. Goschall 11 Naonal Agricultural Stascs Service, United StatesThe 2007 United States Census of Agriculture was the first to offer online reporng and nearly 100,000 Censusof Agriculture reports were received online. We examined traits of web respondents and quality of their data.Web respondents were smaller, newer, more urban farms with high speed internet access. Their data werealso beer quality. Thus, several experiments were designed to target and increase web response during thetesng for the 2012 Census of Agriculture. Comparisons were made between: groups 1) mailed a cover leerand instrucons for online reporng, without a paper form; and 2) mailed a cover leer requesng them toreport online but also included a paper form. In addion, several different cover leer treatment groups weretested. Response rates (both online and overall) and plans for increasing online reporng for the 2012 Censusof Agriculture will be discussed...3.1.2 Web Surveys: Re-(Search) for an Appropriate DesignK. Blanke 11 Federal Stascal Office, GermanyAbstractGerman official stascs covers more than 380 stascs, of which 170 surveys based on quesonnaires. Onlya few are related to social stascs, the majority of surveys deals with informaon on businesses, instuons,or public administraons.3.1.3 Observaons about Respondent Behaviors and Survey Data from a Web Survey Commissioned bythe U.S. Food and Drug AdministraonJ. Lin 11 U.S. Food and Drug Administraon, United StatesThe U.S. Food and Drug Administraon (FDA) commissioned a Web survey about food labeling with two independentsamples: an online consumer panel and shopping mall visitors. The purpose of the survey was to