Evaluation, Synthesis and Formulation of Proposals for the Use of ...

More documents

Recommendations

Info

«Evaluation, Synthesis and Formulation of Proposals for the Use of ICT in the Tourism Sector»National levelOTA of Α' and Β'(Ministry of Tourism,Degree (Municipalities, Enterprising LevelRegional levelGreek TouristCommunities and(Hotel Unit)Organisation)Prefectures)Useful tool for interactivity and collection of elements. They do not have particularly high implementation cost and areCompetitionsexceptionally effectively for the increase of the brand name. It is not a permanent web site’s element.Exceptional tool of interactivity and individualization. It can provide a lot of usefulUser’s blogsinformation but it needs enough human resources to be held in regard to the content’s There is no need.management. For this reason it is not being used a lot.User’s chat rooms The same as above. There is no need.Very useful operation and it is usually combined with a competition that functions as a motive for higherResearchescorrespondence. Essential tool for the evaluation of the internet and for researches relative with the picture of thedestination. Simple operation almost basic.Exceptionally useful for theIt used to be the most effective tool in the representation and demonstration of a presentation of rooms andPhotographs with 360 degrees viewstourist product. It continues to be used widely but progressively began its’ replacement other hotel’s areas. Thedue to the increase of broadband connections and their speeds and to the increase of development of videovideo’s quality.quality will not so muchinfluence it at this level.Essential in some way. It can be one simple email, a way that would guide the user through a series ofpredetermined questions and answers or even and a live chat with someone from the organization or the company.Online supportDifferent choices and implementation costs but its’ existence is essential because it offers safety and increases theuser’s trust.Still a tool of product’s representation in a live way. Effective and with relatively smallWeb / Live camsimplementation cost but increased needs in control and maintenance. Widespread innational tourist organisations (the Austrian’s tourist organisation has above 100) but noThere is no need.Version 1Month: April Year: 2008106
«Evaluation, Synthesis and Formulation of Proposals for the Use of ICT in the Tourism Sector»National level(Ministry of Tourism,Regional levelGreek TouristOrganisation)so many in other levels. Effectiveness is given.OTA of Α' and Β'Degree (Municipalities,Communities andPrefectures)Enterprising Level(Hotel Unit)Individualization and Client RelationsUser’s registrationInformative bulletinsUser’s profileLoyalty schemesEssential in all levels. It is a source of information and a starting point of actions concerning marketing andindividualised information. It is a clear objective of each web site to register as more users as possible. Certainrequirements exist in terms of technology and safety of data, but it’s absolutely an essential operation.In consequence to the previous one, the informative bulletins it is an action that is based on the user’s registration.The bulletins can be general, specialised per product and individualised per user. They can concern offers but alsonew products. It is a simple basic operation, with low cost and high effectiveness.User’s profiling begins also from the registration. It can include simple demographic elements as well as very analyticpersonal data depending on the use, their processing and the possibilities of keeping them safe. It is essential for themarketing and for the user’s classification.Very useful tool specificallyin big units that areIt is not usual and neither essential at these levels.activated in a lot ofregions.Version 1Month: April Year: 2008107
Page 1 and 2:
Project Title“Study for the Penet
Page 3 and 4:
«Evaluation, Synthesis and Formula
Page 5 and 6:
Page 7 and 8:
Page 9 and 10:
Page 11 and 12:
Page 13 and 14:
Page 15 and 16:
Page 17 and 18:
Page 19 and 20:
Page 21 and 22:
Page 23 and 24:
Page 25 and 26:
Page 27 and 28:
Page 29 and 30:
Page 31 and 32:
Page 33 and 34:
Page 35 and 36:
Page 37 and 38:
Page 39 and 40:
Page 41 and 42:
Page 43 and 44:
Page 45 and 46:
Page 47 and 48:
Page 49 and 50:
Page 51 and 52:
Page 53 and 54:
Page 55 and 56: «Evaluation, Synthesis and Formula
Page 105: «Evaluation, Synthesis and Formula
show all

Evaluation, Synthesis and Formulation of Proposals for the Use of ...

Create successful ePaper yourself

Delete template?

Save as template?