Evaluation, Synthesis and Formulation of Proposals for the Use of ...

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«Evaluation, Synthesis and Formulation of Proposals for the Use of ICTin the Tourism Sector»A simple personalised welcome, for example (“Welcome Mr…”), implies a personal relation to the website. Other features that should be used in tourist web sites are the possibility to choose among a listof countries, languages, markets (business or pleasure), aim of visit (tourism, cooperation, journalismetc). At the same time the user should be given the possibility of communicating with the organizationor company, through each page and the possibility of quick communication through a submission formrather than the user’s personal mailbox.NavigationThe navigation through a web site is to a great extent reflecting its informational structure andconstitutes this mechanism that the users follow in order to browse the web site. Navigation is crucialto the success of each site, given the user’s time restriction and the numerous alternative choices.Thus browsing should be smooth, simple and easy for the user, who should know at each instantwhich site he is visiting, where in the site he is, what actions could be taken from that point andwhere one can find the information needed.There are numerous browsing options that usually co-exist in a web site in various combinations. Thebasic browsing that allows access to the main parts of the site as well as the local browsing thatenables navigation within the part of the site the user is currently, the navigation through links withinthe text and complementary browsing that refers to additional tools.Basic browsing is necessary for each page and should cover the whole content. The navigation menushould have a consistent and logical structure easily comprehended by the use, while all pages withinthe site should have a link to the homepage. In case of multiple navigation levels for the user toaccess a piece of information, it is extremely useful to have breadcrumb navigation features, that areactually links to text, separated with vertical grids that indicate the navigation level the user is in. Incase of icons used in the navigation menu, these should be comprehensible, internationallyacknowledged and providing alternative text content when the cursor points on them. In addition tothis there should be a possibility of colour dissociation of the links already visited by the user from theones not yet visited as well as links to proposed relative issues to motivate the user to further explorethe web pages.Version 1Month: December Year: 200758
«Evaluation, Synthesis and Formulation of Proposals for the Use of ICTin the Tourism Sector»Search Engine Optimisation (SEO)The fact that the vast majority of the internet users begins searching for a product or service with thefamiliar search engines (Google, Yahoo, MSN), implies the severity of search engine optimization foreach site.Two are the main categories under the term search engine, meaning human-powered directorieswhere one can record the web site, describe it, classify it etc and crawler-based search engines thatare based on search engine results on the web site. The latter are the dominant engines, with Googlebeing the most prominent. Crawler-based search engines have three basic features. The crawler orspider visits and reads web pages and follows links to other web pages within the web site. Thisprocess is repeated for each web site once or twice a month thus recording changes. The findings ofthe crawlers or spiders are recorded in the index that constitutes the second feature. The indexcontains a copy of each web page recorded by the crawlers or spiders. The third feature of crawler –based search engines is their software that explores thoroughly all the pages recorded in the index inorder to identify their data with the data of a search. After this check, the software presents theresults in a hierarchy selected (via specialised algorithms) as the most relative to the search criteria.A web site should fulfil the following prerequisites in order to achieve a high position in the results of asearch engine:• To optimize accessibility for the crawlers of the search engines.It is critical for a web site to have search engine friendly architecture and content. Features such assplash pages with limited or no content usually used in tourist we sites for language selection orrelative splash pages using flash technology, as well as the use of frames for independent use ofdifferent web sites’ parts, may become obstacles for the crawlers to read properly the pages and thusshould be avoided.• To optimize the metadata and the content in accordance with key words and phrases.Crawler-based search engines use information from the metadata to classify web page content.Metadata are part of a page’s scripting and proper format and adjustment to each page enhancestracking and high positioning. Such important metadata is the web site title on top of each page, in allbrowsers and should contain key words aimed by the site and in the same time make sense. Inaddition to that, the description is an important metadata and should be realistic and supported bykey words and text used in the homepage. Finally, the key words corresponding to the importantVersion 1Month: December Year: 200759
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