Evaluation, Synthesis and Formulation of Proposals for the Use of ...

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«Evaluation, Synthesis and Formulation of Proposals for the Use of ICTin the Tourism Sector»The countries pioneering in m-tourism applications are Holland, France, Italy and Finland. Holland isthe worldwide leader in mobile platform technologies. An indicative example is the technologicalsolution developed in the framework of the ABEL research project which constitutes a mobile guide forvacations in Twente. The guide operates in a PDA device equipped with GPS, fully customized to theuser’s individual profile. Also important was the participation of Holland in the WebPark project thatwas implemented in the Wadden Sea area and the Swiss National Park. The relevant solution exploitsGPS services in smart phones and PDAs and, among others, responds to user’s queries and providesinformation for his/her current location.Another interesting application is the one delivered by the EU - funded REGEO project in natural parksin Germany, Poland, Czech Republic and Austria. This project involved the development of aninformation system combining an application for the design of web maps, a virtual geo-multimediadatabase, mobile devices and advanced techniques for the creation of virtual 3D worlds.Last, it is worth mentioning a case in Italy, in particular the Mountainbiker application. This is a mobiletourist guide for mountain biking in the southern Tyrol area. The visitor is given a GPS device to puton his/her bike. The device assists the mountain bikers during their tours and also provides facilitiesfor room e-booking, in cooperating hotels.The use of advanced multimedia technologies, digital maps and virtual reality techniquesfor the promotion of tourist destinationsOne of the most significant trends in the use of ICT in tourism, which both history and future, is theuse of multimedia, digital maps and virtual reality techniques. Such applications are frequentlyemployed for the promotion of tourist destinations, and also complement other uses, for examplemobile technologies and electronic destination management. The role of multimedia and otherspecialized technologies is dual. On the one hand, they constitute an important design and userfriendlinesscomponent, affecting the potential of attracting users. On the other hand, they can allowfast access to comprehensive information, therefore playing an important role in destination searchand management. The most popular applications concern the use of sound, image and video, dynamicdigital maps, virtual tours and e-books.The countries that are distinguished in the use of such technologies are South Korea, in multimedia,Australia, in virtual reality and Switzerland, in digital maps. South Korea makes extensive use ofmultimedia, in particular for the promotion of its tourist product which grows recently with theappearance of the Korean Wave (Hallyu) cultural trend. This trend is cultivated and promotedinternationally from the national tourism agencies as a tourist attraction pole, mainly in the internet.Version 1Month: December Year: 200718
«Evaluation, Synthesis and Formulation of Proposals for the Use of ICTin the Tourism Sector»In Australia, one can see for example a most advanced virtual reality application developed by theinformation technologies department at the Sidney University. This concerns the development of aprototype e-Tourism environment with the use of 3D gaming technologies. This particular applicationhas many common features with the popular internet game Second Life, but it is oriented to virtualwalks and transactions in tourist and cultural places (such as museums).Finally, Switzerland stands out in the use of digital maps with its national tourist portal,MySwitzerland.com. These maps allow the provision of dynamic information for all the country, withdetails for itineraries, suggestions for organized tours and excursions, the latest snow reports andinformation to locate any type of hotels and accommodation in every city. Furthermore, this entiredynamic context is accompanied by web camera transmissions and a large number of videos, satelliteimages and meteorological maps.The “intelligent” data measurement/analysis systems for tourismData mining and business intelligence techniques are increasingly used in the tourism sector andconstitute essential tools for enterprises developing systems for intelligent data analysis. Such analysisaims at discovering useful patterns in data collected, for reasons of better customer relationshipmanagement (analytical CRM) and targeted marketing. More specifically, these systems allow thesystematic exploration and exploitation of data collected from field research, studies and results fromadvertising campaigns. The patterns sought with data mining and business intelligence methodsmainly concern the demand for tourist products and its differentiation across consumer profiles(customer segmentation). The data used are usually from sources external to the business ororganization environment, i.e. collected from consumers - tourists. However, there are alsoapplications that involve data from the internal environment of a business or organization. In theselatter applications, the aims are also internal, for example to optimize the use of resources, reducecosts and improve performance.In the first case, the business collects and exploits external data. It models the behaviour ofconsumers and locates market segments that are profitable to target (target groups). In the secondcase, the business collects internal data from its everyday operations and information inputs, possiblyincluding qualitative measurements together with the quantitative ones. The aim is to improveperformance within the organization, and to redesign strategic and operational aspects to improve theorganization’s standing.Version 1Month: December Year: 200719
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