Evaluation, Synthesis and Formulation of Proposals for the Use of ...

«Evaluation, Synthesis and Formulation of Proposals for the Use of ICTin the Tourism Sector»5. The Main Findings of the Study: Opportunities and Problems withregard to the use of ICT in the Greek Tourism Sector5.1 GeneralThe comparison of the current situation in Greece and internationally and the recording andevaluation of international best practices reveal both the gaps in our country and the opportunities ofexploiting international experiences and practices. Although Greece stands in a good place in theglobal tourist market, it falls short in issues related to the adoption of modern technologies for thepromotion and marketing of its tourist products. According to recent data collected by the WorldEconomic Forum, Greece has a very high 6 Travel and Tourism Competitiveness Index - TTCI, togetherwith many other European countries (see the following picture - the more intense red is the colour,the higher is the TTCI index).The TTCI index is calculated from 13 sub-indices grouped in 3 themes: regulatory framework,business environment and infrastructure, and human, cultural and natural resources 7 . A sub-indexthat is of particular interest for the present study is the ICT Infrastructure index, in the businessenvironment and infrastructure theme.6 Specifically, Greece is in the 24 th place with the TTCI index equal to 4.99. Switzerland is in the first place, withthe TTCI index equal to 5.66.7The full report and the detailed description of the 13 indices are available athttp://www.weforum.org/en/initiatives/gcp/TravelandTourismReport/index.htmVersion 1Month: December Year: 200724