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Evaluation, Synthesis and Formulation of Proposals for the Use of ...

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«<strong>Evaluation</strong>, <strong>Syn<strong>the</strong>sis</strong> <strong>and</strong> <strong>Formulation</strong> <strong>of</strong> <strong>Proposals</strong> <strong>for</strong> <strong>the</strong> <strong>Use</strong> <strong>of</strong> ICTin <strong>the</strong> Tourism Sector»OAED 2008 - 2009 It is not possible to beestimated in this phaseO<strong>the</strong>r Involved Funding BodyPr<strong>of</strong>ited OrganisationsBodiesTourist Enterprises OAED Small <strong>and</strong> medium-sized touristenterprisesO<strong>the</strong>r ObjectivesThe proposed project is expected to streng<strong>the</strong>n <strong>the</strong> competitiveness <strong>of</strong> SME <strong>and</strong> at extension <strong>the</strong>tourism sector through <strong>the</strong> aid <strong>of</strong> provided service’s quality. It is also considered important <strong>the</strong> pr<strong>of</strong>it’sdiffusion from <strong>the</strong> adoption <strong>of</strong> ICT via <strong>the</strong> mobility <strong>of</strong> <strong>the</strong> work.Extension <strong>of</strong> provided education with e-learning methods in <strong>the</strong> abroad tourist agentsDescriptionThe Ministry <strong>of</strong> Tourism is already programming <strong>the</strong> electronic knowledge diffusion (e-learning), incollaboration with OTEK <strong>and</strong> o<strong>the</strong>r institutions. Recipients <strong>of</strong> this education are <strong>the</strong> tourism enterprises<strong>and</strong> <strong>the</strong>ir personnel.The present proposal is an adaptation <strong>of</strong> a best practice that is followed in countries as Portugal <strong>and</strong>Malta <strong>and</strong> concerns <strong>the</strong> education <strong>of</strong> <strong>for</strong>eigner tourist agents with e-learning methods (with <strong>the</strong>Grafenstein system - http://www.grafenstein.net/index.html). The basic idea is that <strong>the</strong> <strong>for</strong>eigneragent which is better educated – in<strong>for</strong>med about <strong>the</strong> tourist products <strong>and</strong> our country’s services, hashigher sale motive <strong>and</strong> hence higher motive to promote destinations in Greece.The action can still be more effective if it is combined with agent’s training visits (“familiarization trips”or “fam trips”).Objectives <strong>of</strong> <strong>the</strong> project are:• The development <strong>of</strong> suitable supporting material, <strong>for</strong> example in <strong>the</strong> <strong>for</strong>m <strong>of</strong> electronic books (<strong>the</strong>ones that are used by <strong>the</strong> national institution <strong>of</strong> tourism in Germany are considered exemplarily).• The development <strong>of</strong> a special access area in <strong>the</strong> GTO’s web site.• The planning <strong>and</strong> <strong>the</strong> implementation <strong>of</strong> announcement energies, <strong>for</strong> <strong>the</strong> use <strong>of</strong> e-training by <strong>the</strong><strong>for</strong>eigner agents.Implementation Implementation PeriodImplementation CostBodyMinistry <strong>of</strong> Tourism 2010 200.000 €GTOO<strong>the</strong>r Involved Funding BodyPr<strong>of</strong>ited OrganisationsBodiesRegional Funding ProgrammesAll <strong>the</strong> tourism sector, with <strong>the</strong>Version 1Month: December Year: 200783

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