Evaluation, Synthesis and Formulation of Proposals for the Use of ...

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«Evaluation, Synthesis and Formulation of Proposals for the Use of ICTin the Tourism Sector»Countries that employ such analytical techniques at national level are mainly Austria, Spain, Finlandand Cyprus, all operating organized mechanisms for research and monitoring in tourism. For theinternal measurement and monitoring case, it is worthwhile mentioning the example of the SlovenianTourism Board which uses a Balanced Scorecard application for the measurement and evaluation of itsperformance.The use of ICT methods to make tourist websites accessible by people with special needsand the elderly.One of the modern trends in technological development is the full provision of facilities for therequirements of people with special needs and the elderly, groups that constituted minorities in theuse of internet until recently. Nowadays, more and more enterprises and organizations design theirwebsites to promote their products taking also into account the needs of disabled and elderly people.In particular for tourism, apart from the sensitivity that the businesses are expected to show againstusers belonging to these groups, by adjusting their ICT methods and making them accessible, theyalso acquire a significant share of the tourist demand.In this area of caring for the disabled and elderly people, Denmark stands out by far, in all the rangeof its internet presence, with both enterprises and public bodies, and in particular with its nationaltourist portal, VisitDenmark, which is a worldwide standard from this point of view. Close followers areCanada, with the tourist portal bonjourquebec and France, with the Spatio Guide Européenapplication, which helps people with kinetic disabilities to participate in tourist tours, via an electronicassistant.Other casesIn the context of the study and the analysis of the international environment and the applicationsfound in various countries, other examples were also located, which cannot be classified under themain modern technological trends emerging internationally. Nonetheless, these cases present someinnovation, specialization or initiative that is worth mentioning.A differentiating point is found in the use of e-books, e-publications and e-learning methods. Notableexamples are the use of e-books by the German National Tourism Board (GNTB), the e-publicationsby the Hungarian National Tourism Board (HNTB) and the use of e-learning methods for the trainingof all parties involved in the tourist industry, with the Grafenstein application, in countries such asPortugal and Malta.Version 1Month: December Year: 200720
«Evaluation, Synthesis and Formulation of Proposals for the Use of ICTin the Tourism Sector»With regard to personalized services, exemplary cases are the Belgian air carrier SN Brussels Airlines,with specially designed personal profiles for the users, and the Danish portal VisitDenmark whichprovides functionalities for the creation of many personalized pages (My Pages), surpassing by far thesimple bookmarking logic found in other sites. Another notable example is the US air carrierSouthwest Airlines which considers the provision of personalized services as an essential part of itsstrategy (which in turn, is fully aligned with the exploitation of ICT).Special reference should also be made to creative and innovative applications in particular sectors thatled to awards or constituted examples subsequently followed by other business in these sectors. Anindicative case is the association of wine producers Domaines des VinsMoselles in Luxembourg whichpioneered in the internet promotion and marketing of agrotourism, especially wine tourism. Anotherexample is the Icelandic air company Iceland Air Airlines which succeeded in the promotion andmarketing of the entire country through its activities in the internet. Iceland Air Airlines attractstourists with low price flights and special packages for conference and alternative tourism. With regardto innovation, one must make special mention to the US Southwest Airlines, the first airline companythat appeared in the internet and the first to introduce ticketless travelling. Southwest Airlinescontinues to provide innovative services, e.g. with real time offers.Finally, some cases found in the context of the study involved certain synergies that are worthmentioning, because they led to interesting applications and successful paradigms in the worldtourism market. Specifically, the cases of interest involved economic or institutional co operations,between private enterprises or public bodies and private businesses. At the level of collaborations inthe private sector, the same successful model mentioned for the association of wine producersDomaines des VinsMoselles in Luxembourg is also followed in the portal of the Quebec federation ofagrotourism tourist agents in Canada. The members in both associations are promoted by a commonwebsite and cultivate a common brand name. A similar case, but with a much wider scope, is theconglomeration of tourist businesses that are represented in the tourist portal VisitDenmark.Apart from co operations in the private sector, other best practices are found in the co operations andpartnerships between the public and the private sector (PPPs – Public Private Partnerships). At thelevel of co operations, one must note the cases of Austria (TisCover), Switzerland (MySwitzerland) andSpain (Tourgranada). In these countries, the national tourism organizations provide support to thetourist enterprises, both institutionally and financially, therefore in a sense certifying the touristproducts and their components that are promoted and sold in the internet. The PPP mentioned,between the Ministry of Tourism Development in Quebec and Bell Canada, resulted to the creation ofone of the best practices worldwide in the use of information and communications technologies, theVersion 1Month: December Year: 200721
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