Evaluation, Synthesis and Formulation of Proposals for the Use of ...

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«Evaluation, Synthesis and Formulation of Proposals for the Use of ICTin the Tourism Sector»The first step was to collect the main findings from the previous phases of the project, that is:• The recording of the current situation in Greece (bodies/ organizations, strategy, researchprojects and studies, projects and ICT applications in tourism).• The recording of the current situation internationally, and the recording and evaluation ofinternational best practices.• The field research in websites, tourist enterprises and internet users, and the focus groups.• The studies for technological standards that are applied in tourism internationally, in issuesof connectivity/ interoperability and in the use of advanced methods for the promotion oftourist content.These findings are related to gaps in the adoption of ICT methods in the tourism sector, oropportunities that can lead to a competitive advantage at the national and/or enterprise level. Thedeterminant factor is the existence of a shortcoming. A gap necessarily involves some shortcoming,for example a practice that is absent in Greece but is followed in a technologically advanced country,directly competitive to Greece (e.g. inadequate marketing orientation of the National TourismOrganization). On the other hand, an opportunity does not necessarily imply a shortcoming. Usually, itrefers to a new practice not followed in directly competitive countries, which, if applied in Greece,would lead to an important advantage for our country. In any case, a finding is a problem to besolved.The next step was to classify these findings into Thematic Areas, based on their relationships. Themain criterion for this classification was the possibility of seeking common solutions to the individualproblems, so as to avoid overlaps in the actions proposed. This way, the following thematic areaswere selected:• Tourism Strategy and Organization.• Technologies and Tourism.• Human Resources.• Synergies and Co operations.All thematic areas are concentrated in the adoption of ICT methods. The «Tourism Strategy andOrganization» thematic area concerns the strategic use of ICT, relevant organizational issues, as wellas pertinent legal and institutional matters. The «Technologies and Tourism» area includes moreparticular technological issues related to e-tourism. «Human Resources» refers to technological skillsand issues relevant to technological attitudes and culture, while the last area, «Synergies and Cooperations» includes findings pertinent to the synergies in related sectors and the collaborations at allVersion 1Month: December Year: 200712
«Evaluation, Synthesis and Formulation of Proposals for the Use of ICTin the Tourism Sector»levels; from the contribution of tourism research to the Greek business practice, up to the cooperations and coalitions between SMEs.The final step after this classification was to formulate the proposals in two dimensions, ThematicArea and Axis of Intervention, depending on the end user – recipient of each project or actiondeliverables (State and Enterprises, with a further separation between SMEs and large enterprises incertain cases). The connection with the corresponding existing strategies and the current nationalpriorities and projects is ensured by placing every proposed project or action in the appropriateprogram.Version 1Month: December Year: 200713
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