Evaluation, Synthesis and Formulation of Proposals for the Use of ...

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Project Title“Study for the Penetration of Information andCommunications Technologies into the TourismSector: Strategies and Perspectives”DeliverableD6 «Evaluation, Synthesis and Formulation ofProposals for the Use of ICT in the Tourism Sector”Implementation body ICAP S.A.(Subcontractors: ITMC S.A.,TAYLOR NELSON SOFRES ICAP S.A.., PanteionUniversity – Academic Research RegionalDevelopment Institute)Version:1 stDate: December, 2007Comments:
«Evaluation, Synthesis and Formulation of Proposals for the Use of ICTin the Tourism Sector»TABLE OF CONTENTS1. Executive Summary ................................................................................. 52. Introduction............................................................................................. 93. Methodology for the Evaluation, Synthesis and Formulation of Proposals114. ICT and Tourism: International Trends and Developments................... 145. The Main Findings of the Study: Opportunities and Problems with regardto the use of ICT in the Greek Tourism Sector....................................... 245.1 General...........................................................................................................245.2 Thematic Area «Tourism Strategy and Organization».........................................265.2.1 National Strategy for ICT and Tourism .....................................................................265.2.2 Actions Related to ICT and Tourism at the Regional and Local Level...........................285.2.3 Integrated Network for Tourist Promotion and Information........................................295.2.4 Organization and Operation of the National Tourism Organization ..............................305.2.5 Promotion and Marketing of Alternative Forms of Tourism .........................................315.2.6 Subsidizing of Projects for the Technological Modernization of Tourist Enterprises .......335.2.7 Other Special Legal and Institutional Issues..............................................................355.3 Thematic Area «ICT and Tourism» ...................................................................365.3.1 Introduction: e-Business in Greece and the Digital Divide ..........................................365.3.2 Quality of Electronic Tourist Information ..................................................................385.3.3 Electronic Services and Specialized Information Technology Systems in Tourism..........415.3.4 Special Technologies and Technological Standards....................................................455.4 Thematic Area «Human Resources»..................................................................475.4.1 Tourist Education and Training................................................................................475.4.2 Technological Culture and Awareness ......................................................................495.5 Thematic Area «Synergies and Collaborations»..................................................505.5.1 Synergies Between Related Sectors .........................................................................505.5.2 Tourist Clusters......................................................................................................515.5.3 Cooperation Between Universities and Enterprises ....................................................526. The Generic Tourist Portal Model........................................................... 54Version 1Month: December Year: 20073
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