Evaluation, Synthesis and Formulation of Proposals for the Use of ...

«Evaluation, Synthesis and Formulation of Proposals for the Use of ICTin the Tourism Sector»CRM actions.Objectives of the project are:• The mapping and evaluation of the existing situation in the GTO, on e-Marketing issues (strategy,organisation, roles and competences, processes, current and forecasted infrastructures, etc).• The mapping and evaluation of GTO’s exterior environment mainly with regard to other countries,the international tourism web sites from competitive countries and e-Marketing practices thatfollow these countries, but also with regard to the ways that collaborate and co-ordinate withother institutions and enterprises in Greece.• A detailed SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for GTO and e-Marketing.• The development of strategic proposals for the exploitation of advantages and opportunities andthe confrontation of weaknesses and threats based to SWOT analysis.• The specialisation of the strategic proposals on organisational and operational replanning issuesaiming at the effective turnaround of GTO to e-Marketing and the most suitable exploitation ofnew ICT infrastructures.Pre-demand is the study completion of myEOT.gr (into 2008), in order to exist an explicit picture forthe new infrastructures that will be implemented. The project requires the collaboration of GTO andthe Ministry of Tourism with representatives from collective institutions of the tourism sector.Implementation Implementation PeriodImplementation CostBodyMinistry of Tourism B’ semester of 2008 – A’ semester of 150,000 € (estimation)GTO2009Other Involved Funding BodyProfited OrganisationsBodiesCollective Institutionsof Tourism SectorRegional Funding Programmes or DigitalConvergence Operational ProgrammesAll institutions and enterprisesthat are involved in the chain ofproducts and services offer, viathe upgraded GTO’s presence inthe internetOther ObjectivesThe project supplements and adds value in the “Interactive e-Marketing System for the Provision ofAdded Value in the Tourism Industry”. Also, it creates new organisational and labour “culture” into theGTO, focused on e-Marketing, which afterwards can transmitted in the all levels of tourist promotionand projection.Version 1Month: December Year: 200770