Evaluation, Synthesis and Formulation of Proposals for the Use of ...

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«Evaluation, Synthesis and Formulation of Proposals for the Use of ICTin the Tourism Sector»words and phrases already identified within the text. To identify meaningful key words and relatethem with the content, it is useful to for one to study the way the users search in order to find relativeproducts or services. The log files in a web site may provide useful information on this matter. It isimportant that key words reflect the web page content and respectively the key word content, sincesearch engines check whether key words appear in the upper part of the content (title and firstparagraphs), taking for granted that a web site relative to the particular subject should mention suchwords in the beginning of the page. This rationale each web site can be optimized for different keywords.• To have updated and contemporary content.Search engines compare the crawled pages with those that are already bookmarked in the index inorder to define the dynamics of the content. The more dynamic the content is the more the sitebecomes crawled by the search engines, thus resulting in positive impact in tracking and highpositioning.• To have link popularity.All hierarchy systems in search engines during the evaluation process, take into account the quantityand quality factors of the links in the web site. The links evaluated are the bidirectional, to and fromother web sites, as well as links to big web sites and e-catalogues and indexes. Enhancing linkagemay facilitate tracking and high web site ranking.The above remarks regard the optimization of tracking in search engines rather than paid ads. Paidads refer to buying high hierarchy and position in a search engine, linked to particular phrases or keywords. These can be useful in cases of quick results need, while in the same time facilitate theimprovement of tracking or in the case of a promotion campaign including such ads. In addition tothat they may be used in order to verify phrases, words, products and offers as well as in cases ofnon-friendly web sites as long as the search engines are concerned with no intention of improvementor replacement.Version 1Month: December Year: 200760
«Evaluation, Synthesis and Formulation of Proposals for the Use of ICTin the Tourism Sector»Technical PerformanceTechnical performance malfunctions in a web site may lead the users to dissatisfaction and as resultmay create trust issues towards the web site as well as the company or organization that maintains it.The minimum criteria to be fulfilled by a tourist web site (and more) lie below:• Technological compatibility with the latest versions of the common browsers such as InternetExplorer, Netscape, Firefox etc.• Use of internet compatible fonts.• Design adjustable to different monitor analysis.• Quick page loading.• Easy and proper picture and multimedia download.• Correct links and avoidance of broken links.• Clear statement on the need of extra software for the user to browse through the pages as wellas link to this particular software.• Proper page printing as well as provision of printable version.The above constitute the essence the minimum basics for all kinds of tourist web sites and themajority of the sites regarding other industries.Appendix B provides an Implementation Guide for tourist web sites development. Particularly thevarious characteristics, functions and services are commented, regarding the levels mentioned below:• National Level (Ministry of Tourism, Greek National Tourism Organization).• Regional Level.• Local Administration Level.• Business Level (hotel units).Version 1Month: December Year: 200761
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