«<strong>Evaluation</strong>, <strong>Syn<strong>the</strong>sis</strong> <strong>and</strong> <strong>Formulation</strong> <strong>of</strong> <strong>Proposals</strong> <strong>for</strong> <strong>the</strong> <strong>Use</strong> <strong>of</strong> ICTin <strong>the</strong> Tourism Sector»The proposals <strong>for</strong> <strong>the</strong>se issues concern <strong>the</strong> focusing <strong>of</strong> scientific research to applied subjects <strong>of</strong> ICTuse in <strong>the</strong> Greek tourism <strong>and</strong> <strong>the</strong> necessary revision <strong>of</strong> <strong>the</strong> legal <strong>and</strong> institutional framework toencourage <strong>the</strong> creation <strong>of</strong> tourist clusters.All proposals <strong>and</strong> actions proposed in <strong>the</strong> present report complement <strong>and</strong> rein<strong>for</strong>ce <strong>the</strong> plans already<strong>for</strong>mulated in <strong>the</strong> Competitiveness Operational Program, <strong>the</strong> In<strong>for</strong>mation Society Operational Program,<strong>the</strong> Regional Operational Programs etc., which aim at <strong>the</strong> increase <strong>of</strong> competitiveness <strong>of</strong> enterprises<strong>and</strong> <strong>the</strong> extension <strong>and</strong> improvement <strong>of</strong> <strong>the</strong> Greek tourist product.The present study also includes <strong>the</strong> generic model <strong>of</strong> a tourist portal <strong>and</strong> <strong>the</strong> analysis <strong>of</strong> specificfeatures, operations <strong>and</strong> services into various organizational <strong>and</strong> management levels (national,regional, A- <strong>and</strong> B-level local government, enterprises).Version 1Month: December Year: 20078
«<strong>Evaluation</strong>, <strong>Syn<strong>the</strong>sis</strong> <strong>and</strong> <strong>Formulation</strong> <strong>of</strong> <strong>Proposals</strong> <strong>for</strong> <strong>the</strong> <strong>Use</strong> <strong>of</strong> ICTin <strong>the</strong> Tourism Sector»2. IntroductionThe present report is <strong>the</strong> deliverable <strong>of</strong> Phase F ««<strong>Evaluation</strong>, <strong>Syn<strong>the</strong>sis</strong> <strong>and</strong> <strong>Formulation</strong> <strong>of</strong> <strong>Proposals</strong><strong>for</strong> <strong>the</strong> <strong>Use</strong> <strong>of</strong> ICT in <strong>the</strong> Tourism Sector» <strong>of</strong> <strong>the</strong> project “Study <strong>for</strong> <strong>the</strong> Penetration <strong>of</strong> In<strong>for</strong>mation <strong>and</strong>Communications Technologies into <strong>the</strong> Tourism Sector: Strategies <strong>and</strong> Perspectives”. The aim is togroup toge<strong>the</strong>r <strong>and</strong> document <strong>the</strong> main conclusions drawn from <strong>the</strong> previous Phases <strong>of</strong> <strong>the</strong> project<strong>and</strong> to <strong>for</strong>mulate proposals <strong>for</strong> <strong>the</strong> solution <strong>of</strong> problems found. The Phases that preceded <strong>the</strong> currentone were <strong>the</strong> following:• Phase Α: “Recording <strong>of</strong> <strong>the</strong> Current Situation in Greece ”:- Recording <strong>and</strong> description <strong>of</strong> institutional bodies in <strong>the</strong> tourism sector, educational institutes<strong>of</strong>fering tourism education <strong>and</strong> training, <strong>and</strong> Greek strategic documents, research articles <strong>and</strong>studies examining <strong>the</strong> penetration <strong>of</strong> ICT in tourism.- Recording <strong>of</strong> projects, websites/ portals <strong>and</strong> applications that have been implemented or arescheduled, related with <strong>the</strong> penetration <strong>of</strong> ICT in tourism, mainly in <strong>the</strong> tourism sector, butalso in <strong>the</strong> related transport <strong>and</strong> culture sectors.• Phase Β: Report <strong>for</strong> <strong>the</strong> Current Situation in Europe <strong>and</strong> Internationally, <strong>and</strong>Recording <strong>and</strong> <strong>Evaluation</strong> <strong>of</strong> Best Practices»:-Study <strong>of</strong> <strong>the</strong> overall picture <strong>and</strong> detailed analysis <strong>of</strong> <strong>the</strong> international environment regarding<strong>the</strong> progress in <strong>the</strong> use <strong>of</strong> ICT in tourism <strong>and</strong> in related sectors with synergies (transportation,culture). In <strong>the</strong> framework <strong>of</strong> Phase B activities, <strong>the</strong> investigation covered national tourismorganizations, strategic documents <strong>and</strong> best practices in <strong>the</strong> 25 members <strong>of</strong> <strong>the</strong> EuropeanUnion (EU25) <strong>and</strong> also in ten selected countries <strong>of</strong> interest outside <strong>the</strong> EU25: Egypt, Australia,Switzerl<strong>and</strong>, United States <strong>of</strong> America, Icel<strong>and</strong>, Canada, China, Croatia, S. Korea, <strong>and</strong> Turkey.• Phase C: «Investigation <strong>of</strong> <strong>the</strong> Dissemination <strong>and</strong> <strong>Use</strong> <strong>of</strong> Electronic Services <strong>and</strong>Applications in <strong>the</strong> Tourism Sector»:- Field research «<strong>Evaluation</strong> <strong>of</strong> websites <strong>and</strong> services provided through <strong>the</strong>m, from bodies/enterprises in <strong>the</strong> tourism sector».- Field research «Research in hotels <strong>and</strong> rent rooms / tourist accommodation».- Field research «<strong>Use</strong> <strong>of</strong> <strong>the</strong> internet <strong>for</strong> tourist purposes by Greek internet users».- Conduction <strong>of</strong> focus groups in order to study in depth issues related to <strong>the</strong> use <strong>of</strong> ICT intourism.Version 1Month: December Year: 20079
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