Evaluation, Synthesis and Formulation of Proposals for the Use of ...
Evaluation, Synthesis and Formulation of Proposals for the Use of ...
Evaluation, Synthesis and Formulation of Proposals for the Use of ...
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«<strong>Evaluation</strong>, <strong>Syn<strong>the</strong>sis</strong> <strong>and</strong> <strong>Formulation</strong> <strong>of</strong> <strong>Proposals</strong> <strong>for</strong> <strong>the</strong> <strong>Use</strong> <strong>of</strong> ICTin <strong>the</strong> Tourism Sector»TABLE OF CONTENTS1. Executive Summary ................................................................................. 52. Introduction............................................................................................. 93. Methodology <strong>for</strong> <strong>the</strong> <strong>Evaluation</strong>, <strong>Syn<strong>the</strong>sis</strong> <strong>and</strong> <strong>Formulation</strong> <strong>of</strong> <strong>Proposals</strong>114. ICT <strong>and</strong> Tourism: International Trends <strong>and</strong> Developments................... 145. The Main Findings <strong>of</strong> <strong>the</strong> Study: Opportunities <strong>and</strong> Problems with regardto <strong>the</strong> use <strong>of</strong> ICT in <strong>the</strong> Greek Tourism Sector....................................... 245.1 General...........................................................................................................245.2 Thematic Area «Tourism Strategy <strong>and</strong> Organization».........................................265.2.1 National Strategy <strong>for</strong> ICT <strong>and</strong> Tourism .....................................................................265.2.2 Actions Related to ICT <strong>and</strong> Tourism at <strong>the</strong> Regional <strong>and</strong> Local Level...........................285.2.3 Integrated Network <strong>for</strong> Tourist Promotion <strong>and</strong> In<strong>for</strong>mation........................................295.2.4 Organization <strong>and</strong> Operation <strong>of</strong> <strong>the</strong> National Tourism Organization ..............................305.2.5 Promotion <strong>and</strong> Marketing <strong>of</strong> Alternative Forms <strong>of</strong> Tourism .........................................315.2.6 Subsidizing <strong>of</strong> Projects <strong>for</strong> <strong>the</strong> Technological Modernization <strong>of</strong> Tourist Enterprises .......335.2.7 O<strong>the</strong>r Special Legal <strong>and</strong> Institutional Issues..............................................................355.3 Thematic Area «ICT <strong>and</strong> Tourism» ...................................................................365.3.1 Introduction: e-Business in Greece <strong>and</strong> <strong>the</strong> Digital Divide ..........................................365.3.2 Quality <strong>of</strong> Electronic Tourist In<strong>for</strong>mation ..................................................................385.3.3 Electronic Services <strong>and</strong> Specialized In<strong>for</strong>mation Technology Systems in Tourism..........415.3.4 Special Technologies <strong>and</strong> Technological St<strong>and</strong>ards....................................................455.4 Thematic Area «Human Resources»..................................................................475.4.1 Tourist Education <strong>and</strong> Training................................................................................475.4.2 Technological Culture <strong>and</strong> Awareness ......................................................................495.5 Thematic Area «Synergies <strong>and</strong> Collaborations»..................................................505.5.1 Synergies Between Related Sectors .........................................................................505.5.2 Tourist Clusters......................................................................................................515.5.3 Cooperation Between Universities <strong>and</strong> Enterprises ....................................................526. The Generic Tourist Portal Model........................................................... 54Version 1Month: December Year: 20073
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