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Hedge funds and Private Equity - PES

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146<br />

6. Coherence, co-responsibility <strong>and</strong> ethics<br />

Our welfare societies in Europe <strong>and</strong> our social market economy have for a century been built<br />

on a certain feeling of coherence, justice <strong>and</strong> shared responsibility. Our tax systems, public<br />

sector services, social policies, universal education etc. are based on that shared responsibility.<br />

Throughout the years the different actors have accepted this balanced interest including the<br />

social partners <strong>and</strong> their collective bargaining on the labour market.<br />

6.1 Manager remuneration – coherence <strong>and</strong> justice<br />

The relationship between LBO <strong>funds</strong> <strong>and</strong> incumbent management is a contradictory one, the<br />

nature of which can vary greatly depending on the attitudes of both sides, the attachment of<br />

management to the existing structures of the firms (including established systems of collective<br />

bargaining, worker participation, etc.) <strong>and</strong> the dependence of the fund on their specialised knowledge<br />

etc. In the worst cases the buyout firm enters into an unholy alliance with management:<br />

managers are enticed with a share of the spoils (stock options etc.) to participate in the looting<br />

of the firm by the fund. In others they are compensated for acquiescing to the takeover with<br />

generous – in some cases sc<strong>and</strong>alous – golden h<strong>and</strong>shakes. If their specialised technical or<br />

firm-specific know-how gives incumbent management a strong h<strong>and</strong>, the fund has to offer<br />

generous inducements for management to change its mode of operation. If not they may simply<br />

be replaced overnight (<strong>and</strong> can thus be expected to be interested in cooperating with employee<br />

representatives <strong>and</strong> other stakeholders in blocking takeovers). Of course, in genuine rescue <strong>and</strong><br />

restructuring cases, the fund may be the mechanism by which the firm is able to shed incompetent<br />

management or disinterested <strong>and</strong> untalented owners.<br />

The shareholder value approach, originating in the USA, has been spreading vigorously in the<br />

European economy. It follows the unilateral alignment of companies with the interests of shareholders<br />

who have their sights on the greatest possible increase in value of their company shares<br />

<strong>and</strong> the highest possible dividends. The private-equity industry consistently follows the shareholder<br />

value model. Such <strong>funds</strong> frequently replace the management if the latter does not actively<br />

support their goals. PE <strong>funds</strong> use a differentiated incentive scheme in order to induce management<br />

to adopt their short-term goals of increasing the value of the enterprise <strong>and</strong> freeing up<br />

liquidity including premiums, share options, participation in the enterprise, performance-based<br />

pay <strong>and</strong> bonuses for meeting PE-fund targets. For managers this can mean a significant increase<br />

in their income. For the company <strong>and</strong> its employees, this often has a detrimental effect.<br />

Managers take greater risks that can produce excesses, such as falsifying balance sheets or<br />

backdating share options. Managers even change their attitude towards staff. According to statements<br />

made by the works councils, managerial obligations towards financial investors, incentive<br />

systems <strong>and</strong> shorter office hours, as an alternative to firing employees, create a purely numbersbased<br />

approach that takes less account of the practical operational business, as well as inducing<br />

a cold social climate <strong>and</strong> indifference towards the company <strong>and</strong> its staff.<br />

Enterprises being run exclusively according to economic success indicators are becoming the<br />

norm, while management increasingly loses touch with actual production <strong>and</strong> the people involved<br />

in the target enterprise. What is remarkable is the increasing frequency with which takeovers are<br />

becoming more aggressive. Enterprises are increasingly being regarded as mere financial products<br />

<strong>and</strong> shareholders are becoming share traders. Sustainability <strong>and</strong> viability are losing their<br />

importance in the development of enterprises. Short-termism in business strategies is constantly<br />

on the rise.

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