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Hedge funds and Private Equity - PES

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ules should be developed to ensure that claims relating to investment performance <strong>and</strong> risks<br />

are honestly <strong>and</strong> clearly communicated to consumers. This means that promoters or intermediaries<br />

should not be allowed to be selective about the time periods used in promotions.<br />

Moreover, the use of independent benchmarks should be stipulated to prevent promoters<br />

selecting favourable investment universes to compare products;<br />

rules on the disclosure of total charges to retail investors should be agreed to allow for objective<br />

<strong>and</strong> accurate comparison of charges – especially where fund of hedge <strong>funds</strong> are involved.<br />

Illustrations <strong>and</strong> projections should be provided on a consistent basis to allow investors to<br />

compare the offerings of different fund managers – that is, <strong>funds</strong> with a similar investment<br />

strategy should be required to use the same projected investment growth rates net of actual<br />

total expenses <strong>and</strong> charges;<br />

the EC should ensure that the content <strong>and</strong> presentation of risk warnings in any marketing or<br />

promotional material should be clear, fair <strong>and</strong> conform to minimum st<strong>and</strong>ards.<br />

***<br />

Funds that are eligible for marketing to retail investors should conform to a number of safeguards<br />

including:<br />

the need for an independent depositary;<br />

retail investors should have access to alternative investments only under certain conditions –<br />

for example, as part of a ‘fund of hedge <strong>funds</strong>’ or within a portfolio of conventional assets;<br />

even then restrictions should apply with regards to diversification, limits on exposure, <strong>and</strong><br />

liquidity criteria.<br />

Transparency alone does not guarantee high st<strong>and</strong>ards of governance <strong>and</strong> accountability (other<br />

measures such as rules on fair treatment of separation of duties <strong>and</strong> independent audits are<br />

needed). But greater transparency allows for other stakeholders in the investment chain to underst<strong>and</strong><br />

the risks involved <strong>and</strong> be more aware of the impact <strong>and</strong> consequences of investment<br />

decisions made on their behalf.<br />

***<br />

A number of concerns have been raised about the valuation of assets within alternative investment<br />

<strong>funds</strong> (see elsewhere in the report). The plausibility of the investment returns (<strong>and</strong> therefore<br />

the validity of performance related fees) claimed by investment managers may be questioned as<br />

a result of incorrect valuations. In addition, inconsistent valuation methodologies undermine the<br />

ability of investors to assess risk, <strong>and</strong> can lead to differential treatment of classes of investors. It<br />

is all about avoiding market abuse <strong>and</strong> ensuring asset valuations as correct as possible.<br />

In summary, these concerns relate to:<br />

the valuation methodologies used by investment managers;<br />

the need for clearly defined responsibilities when valuing assets to deal with potential conflicts<br />

of interest within fund management organisations;<br />

the availability of independent <strong>and</strong> reliable sources of market prices;<br />

independent <strong>and</strong> regular reviews of valuations;<br />

a number of process issues including: timing of closing prices, dealing with pricing errors,<br />

verification procedures.<br />

Part III – Lessons to be drawn for future regulation<br />

165

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