I-66 Multimodal Study Final Report - Virginia Department of ...

Recommendationsis not assigned a priority because it is assumed that the competitive marketplace would causethis service to be introduced at no direct cost to taxpayers.It is recommended that all of the TDM agencies targeting travel within the study area coordinatefully to increase the effectiveness of the TDM services in the corridor. The EnhancedCorridor Marketing (as described below and in Section 3.3) could provide the platform toensure successful coordinated delivery of the TDM program. Other strategies, such asenhanced employer outreach and rideshare program operational support could also benefitfrom this coordinated and collaborative approach.Table 4.4 TDM Recommendation Priority GroupsProgramMarketing and Outreach ProgramsRideshare Program Operational SupportEnhanced Telework!VAEnhanced Employer Outreach aEnhanced Corridor MarketingPriorityHigherHigherMediumLowerVanpool ProgramsVan Priority AccessVanpool Driver IncentiveEnhanced Virginia Vanpool Insurance PoolCapital Assistance for VanpoolsFlexible Vanpool NetworkHigherMediumLowerLowerLowerFinancial and Incentive ProgramsTry Transit and/or Direct Transit SubsidyHigherI-66 Corridor-Specific Startup Carpool Incentives MediumNorthern Virginia Ongoing Financial IncentiveMediumOther ProgramsCarsharing at Priority Bus Activity NodesDynamic RidesharingN/AN/Aa While ranked as a “Medium” priority option the Enhanced Employer Outreach program based strictly on thesorting factor, it also could be considered as a “Higher” priority item. The program would allow for fullycoordinated and targeted TDM services that benefit travel within the study corridor.4.5 Integrated Corridor ManagementAt its core, Integrated Corridor Management represents an approach to operating the corridorin a way that is sensitive to its multimodal aspects. ICM links across highway, transit, bicycle,I-66 Multimodal Study 4-21