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I-66 Multimodal Study Final Report - Virginia Department of ...

I-66 Multimodal Study Final Report - Virginia Department of ...

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Mobility OptionsAs travelers make use <strong>of</strong> the improved bus service, the non-SOV commuter mode shareincreases;Transit person throughput in Option G is the highest among the mobility options due primarilyto increased throughput on buses; andThe person throughput in automobiles decreases at all study area cutlines, as shown inFigure 2.19.Figure 2.19 Person Throughput at Clarendon Cutline – Option GOther observations about this mobility option are noted below.The market research indicates that travelers are more sensitive to time savings than cost, soimproved services will have a greater impact than lowering fares; andPark-and-ride lots at the western end <strong>of</strong> the corridor might be considered as part <strong>of</strong> thisoption in order to attract higher levels <strong>of</strong> ridership.Option H – Transportation Demand ManagementThis option includes the implementation <strong>of</strong> a range <strong>of</strong> targeted enhanced TDM strategiesdesigned to decrease SOV travel in the corridor. The specific strategies are drawn from the I-<strong>66</strong>Transit/TDM <strong>Study</strong> and include:Enhanced Corridor Marketing;Vanpool Driver Incentive;I-<strong>66</strong> Corridor Specific Startup Carpool Incentives;2-32 I-<strong>66</strong> <strong>Multimodal</strong> <strong>Study</strong>

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