2011-2012 Annual Report - Full Version - PDF - Palmerston North ...

Globe Theatre Trust BoardObjectivesThe Globe Theatre is a community theatre run for theCouncil by the Globe Theatre Trust Board. It controls,develops, promotes, enhances and maintains the GlobeTheatre so that it may be used and enjoyed by thepeople of the Manawatū area.What does the Board do?The Board develops, promotes, enhances and maintainsthe Globe Theatre so it may be used and enjoyed bylocal citizens.The Theatre provides the primary venue and is the homefor the Manawatu Theatre Society.What does the Globe Theatre do?The Theatre offers a professionally equipped, affordablevenue for community-based amateur theatre groups tohire.It also offers an intimate performance space inPalmerston North for professional theatre groups andother performers to hire.In doing this the Theatre contributes to the developmentof the Cultural Village complex for the Community toenjoy.Key Performance MeasuresTarget65 performance nights allocated to publicperformances and 120 usage nights (pro rata withsix months closure).80:20 split in usage between community andcommercial groups with between 60% and 80%community usage.No more than 50% revenue generated from theCouncil’s operating grant.“Friends of the Globe Theatre” has 150 contactnames, donating at least $10 a month each.ActionsThe Board will develop the customer base:• To maintain and develop current usage.• By further examining the promotional andmarketing plan along with technologicaldevelopments to assist users to maximise thehireage experience, e.g. electronic on-siteadvertising.The Board will seek further organisational and businessdevelopment by:• Continuing to examine ways to enhance theexisting performance and customer facilities,thereby improving the theatre going experienceat the Globe, eg. foyer, café/bar and auditoriumfacilities.• Contributing to the developments at Te Manawa, asand when possible and appropriate, reflecting theparticular needs of the Globe Theatre.• Continuing to review and monitor current technicalinventory to prioritise further development.• Preparing a Strategic Business Plan.ResultsTarget met – 154 performance nights, 252 totalusage nights.Target met – 75:25 split.Target not met – 54%.Target not met – still under development.Note the Statement of Intent assumed theatre closure for six months to allow the theatre re-development. This did notoccur.Council Controlled Organisations Globe Theatre Trust BoardPalmerston North City Council Annual Report 2011/12191