2011-2012 Annual Report - Full Version - PDF - Palmerston North ...

Regent Theatre Trust BoardCouncil Controlled Organisations Regent Theatre Trust BoardObjectivesThe Regent Theatre is one of the Council’s major artsand cultural facilities. It consists of a civic auditoriumand regional centre for the performing arts and is runfor the Council by the Regent Theatre Trust Board.It develops, promotes, enhances and maintains theRegent as a venue for live performances, communityevents, graduations and the performing arts, attractinginternational, national and local performances.What does the Board do?The Board operates, develops, enhances and maintainsthe Regent on Broadway as a recognised heritagebuilding and world class 1,400 seat performing artsvenue and civic auditorium to provide the communitywith fun things to do.What does the Regent Theatredo?The Theatre will promote and operate the Regent soit will remain New Zealand’s most vibrant provincialtheatre. In doing this it will contribute to the City’sattractiveness by providing an exciting and innovativeprogramme of cultural and community events withbroad appeal.Key Performance MeasuresTargetNot less than 55% annual auditorium hireagerevenue is generated from commercial (noncommunity)use.Communitrak Survey for the year will confirmcommunity satisfaction ratings over 90%.Annual gross operating revenue will be at least fourtimes the amount of the Council’s operating grant.At least 160 live nights for the year in respect of thetheatre’s main auditorium.At least 40 live nights for the year in respect ofthe theatre’s main auditorium at the theatre’s fullcommercial hireage rate.Total attendance numbers for events are at least100,000 for the year.At least 10 days use of the theatre’s auditorium peryear for tertiary graduation ceremonies.The Theatre will assist the City’s economic growth byacting as a cultural magnet for out-of-town visitors.To maintain the City’s cultural heritage the Theatre willmaintain and preserve the physical infrastructure of thebuilding and its fixtures and fittings.ActionsTo promote and operate the Regent the Board will:• Liaise with marketing personnel to identify andsource product for the Regent.• Produce an e-news bulletin for the Regent topromote public awareness of upcoming events.• Develop a database of prospective patrons forRegent events.• Maintain and operate an entrepreneurial fund toenable financial assistance to be provided whereconsidered appropriate to secure shows andperformances for the Regent.• Operate a street-front event ticketing facility forevents at the Regent and elsewhere.• Encourage continuing appreciation of theheritage aspects of the Regent and oversee themaintenance and preservation of such aspects toprevent degradation.ResultsTarget met - 56.5%.Survey done in November 2011 - household visitorsatisfaction rating of 98%; resident satisfaction of85% with 14% neutral or don’t know.Target not met – 3.59 times.Target met - 213.Target met - 40.Target met - 102,351.Target met - 12.At least eight days of use of the theatre’s auditoriumper year for school prize-givings.At least 35 functions per year held in the RegencyRoom and/or Mezzanine area.At least 100 days of use for the year in respect of theRehearsal room.Target met - 14.Target not met - 28.Target met - over 100.192Palmerston North City Council Annual Report 2011/12