2014-15-Undergraduate-Catalog

Harry F. Byrd, Jr. School of Business • 231Undergraduate Degree Program Learning GoalsThe learning goals for the BBA program are driven by the business school’s missionstatement, which is to “educate its students to become successful, principled leaders with aglobal perspective.” It includes the following concepts:1. Successful: to be able to make and communicate effective decisions.a. To be able to identify the objectives and constraints in making a decision.[Knowledge]b. To be able to interpret causes and potential effects of elements pertaining to adecision in order to identify key decision drivers. [Understanding]c. To be able to gather, validate, structure and communicate information in support ofdecision making. [Application]2. Principled: to be able to act ethically.a. To be able to define and distinguish among the philosophical theories thatrepresent the principles of ethical decision making. [Knowledge]b. To be able to understand concepts associated with business ethics. [Comprehension]c. To be able to apply ethical foundations to the role of business professionals withrespect to governance issues and social responsibility. [Application] [Analysis] [Synthesis]3. Leaders: to be able to demonstrate leadership qualities.a. To recognize and comprehend common leadership models. [Knowledge][Comprehension]b. To recognize how leadership skills are developed. [Comprehension]c. To be able to create an action plan for developing leadership skills.[Application] [Analysis] [Synthesis]4. Global Perspective: to be able to function effectively in a global business environment.a. To be able to identify and describe the elements that distinguish global businessfrom domestic business. [Knowledge]b. To be able to analyze the opportunities and challenges associated with globalbusiness expansion. [Understanding]c. To be able to demonstrate the ability to adjust business goals to global changes[Application]