2014-15-Undergraduate-Catalog

Course Descriptions • 377BA 325 Accounting and Finance for EntrepreneursThis course is designed for non-business majors who desire a fundamental understanding of the financing andaccounting issues all businesses face. Specific attention is given to understanding a cash flow statement, incomestatement, statement of equity and balance sheet. The student is introduced to financing options, financial ratiosand exposed to accounting tools that will help in managing a small business. May not be taken for credit with BA330. Prerequisite: BA 112 or BA 103. Three credits.BA 330 Introduction to FinanceAn introduction to all aspects of corporate financial management, including the role of finance in a businessorganization; the role of financial markets and institutions; interpretation, analysis and forecasting of financialstatements; time value of money; the consumption-investment decision; the various instruments of debt and equity;and valuation methods. Prerequisite: Junior-level standing. Three credits.BA 337 Introduction to Health Care ManagementAn introductory course relating the concepts and functions of the manager to the specific realm of managing thehealth services delivery system. Three credits.BA 360 Introduction to MarketingBasic marketing functions, institutions, and concepts are studied with emphasis on the “4 Ps of Marketing,” whichare involved in the creation, pricing, promotion, distribution, and sale of goods and services in industrial andconsumer markets. Prerequisite: BSB junior-level standing (or BA 112 for minor in entrepreneurship). Three credits.BA 361 Marketing Research and DevelopmentIntroduction to the techniques, tools and applications of marketing research and product/service development.Upon completion of this course, the student will have acquired the knowledge and skills needed to designproposals and marketing research studies, collect data using field and desk methods, analyze data using purposebuiltsoftware, and report findings to aid decision-making — all according to established ethical guidelines. Thestudent will also understand the process of product development and the critical role of research in this process.Prerequisites: BA 360 and BA 203 or equivalent. Three credits.BA 362 Marketing CommunicationsThis course provides the marketing student with an in-depth understanding of all the communication toolsavailable for the development and implementation of effective marketing strategies, including advertising, salespromotion, personal selling and publicity. Prerequisites: BA 360 and junior-level standing. Three credits.BA 363 Consumer BehaviorStudy of activities related to both purchasing and consuming of goods and services together with behavioral anddecision processes tied to such activities. Cognitive, affective, and behavioral factors, such as attitude, cognition,perception, learning, motivation, personality and shopping patterns are assessed in terms of their effects, e.g., onconsumer relationships, brand preferences, product life-cycle, market posture and competitive advantage. Globalthinking is emphasized together with understanding of cultural differences, ethical issues, cost-benefit analysis andmarketing efficiency. Prerequisite: BA 360. Three credits.BA 367 Marketing Channels and LogisticsThis course focuses on marketing channels in the global economy analyzing the relationships that individualorganizations develop with each other (e.g. manufacturers, wholesalers, retailers, and service providers) in order toimplement their marketing strategies. Prerequisite: BA 360. Three credits.BA 393 Small Business Management and EntrepreneurshipProblems and challenges peculiar to the entrepreneur and small business firms are considered with an emphasis onshort- and long-term matters such as starting-up, survival, growth, and financing. Opportunities for small businessare studied, as well as the accompanying risks and difficulties. Governmental assistance programs are considered aswell as analysis of why many small businesses fail while others succeed. Prerequisites: BA 307 or BA 112 and BA303, BA 330 or BA 325 and BA 360. Three credits.