2014-15-Undergraduate-Catalog

Shenandoah University’s Brand PlatformPositioning StatementShenandoah University is the private, nationally recognized applied liberal artsuniversity that invites students to join a close-knit community rich in creativeenergy. We attract independent, curious and academically prepared students whoseek a rigorous education and exceptional professional training. In our dynamicacademic community, students:• Connect with accomplished professors• Engage in small, highly interactive classes• Apply what they learn in a variety of experiences outside the classroom, and• Expand their understanding and perspectives by being involved in globalinitiatives.As a result, our graduates are empowered to help improve the human conditionand are prepared to be principled professionals and leaders wherever they go.Our PromiseRich in creative energy and intellectual challengeBrand Drivers (Key Messages)1. Accomplished professors who provide focused individual attention2. Small, highly interactive classes3. Exceptional opportunities beyond the classroom to gain experience and applyskills4. Innovative global initiatives that expand understanding and perspectivesOur PersonalityCreative – Shenandoah University is a creatively charged environment whereideas, connections and inspiration are born from the university’s rich mix ofprograms, personalities, cultures and perspectives and a solution-orientedapproach to problem solving is embraced.High Energy – Shenandoah University’s faculty, staff and students are activelyinvolved in the intellectual, creative and social life of the university. Our highenergy approach to learning, activities and exploration infuse the campus withenthusiasm and a spirit of possibility.Inviting – Faculty, staff and students at Shenandoah University cultivatecollaboration and teamwork and create an inviting community where individualswith varying perspectives are welcome and respected.Principled – Faculty, staff and students at Shenandoah University have a strongsense of personal responsibility. They believe in doing what’s right and in livingmeaningful lives.