2014-15-Undergraduate-Catalog

Harry F. Byrd, Jr. School of Business • 234BBA Supporting Electives for the Management ConcentrationThe Management curriculum develops student awareness of management functions, theoryand skills within local and global environments. Students learn to use both quantitative andbehavioral methods to achieve organizational goals through effective utilization of humanand material resources. Individual courses engage the students in problem solving throughcase analysis, simulation and experiential methods to foster an appreciation of differentmanagement approaches in a variety of systems.Course Title Credit HoursRequired Management Courses (9 credit hours):BA 422 Contemporary Issues in Management 3BA 429 Leadership and Cultural Change 3BA 493 Advanced Management Theory and Practice 3Management Course Electives (9 credits with minimum 3 credits to satisfy the experiential learningrequirement from choices marked with *):BA 393 Small Business Management 3BA 394 Students in Free Enterprise (SIFE) Seminar* 3BA 431 Project Management 3BA 442 Purchasing and Supply Management 3BA 446 Logistics and Distribution Management 3BA 454 Innovation and Design Thinking 3BA 455 International Business 3BA 456 Seminar in International Business (GEL)* 3BA 498 Business Internship (with Management placement)* 3BBA Supporting Electives for the Marketing ConcentrationThe Marketing curriculum is aligned with contemporary marketing trends, industrial needsand marketing management skills practiced today. The purpose of a course in this area is toeducate the student in terminology and concepts of the highly sophisticated areas ofmarketing management. The school strives to provide an opportunity for students toparticipate in actual marketing problems as they are confronted by various types oforganizations.Course Title Credit HoursMinimum 9 credit hours from the following:BA 361 Marketing Research and Development 3BA 362 Marketing Communications 3BA 363 Consumer Behavior 3BA 460 Marketing and Brand Strategy 3BA 464 International Marketing 3