Microsoft Word MU 2009-2010.doc - Methodist University

Requirements for the minor in Marketing:Required courses: BUS 343, MKT 251, MKT 390, and MKT 470Plus any 6 s.h. from the following electives: MKT 345, MKT 360, MKT 380, MKT 384, MKT 400, MKT410, MKT 420, MKT 430, MKT 460, MKT 485, MKT 499, and SMA 421.Requirements for A.A. Concentration in Marketing:Required courses: MKT 251, MKT 380, MKT 390, and MKT 400Plus any 6 s.h. from the following electives: MKT 345, MKT 360, MKT 380, MKT 384, MKT 410, MKT420, MKT 430, MKT 460, MKT 485, MKT 499, and SMA 421.Writing-Enrichment Course: BUS 352Computer Intensive Course: BUS 225 or CSC100Ethics course: BUS 315Several concentrations are also available to attach to the major in Marketing:1. Marketing with a concentration in Business Health Care Administration: for specificrequirements, see page 126. Note that the required course BHC 330 can be counted as oneof the marketing major elective courses for those adding this concentration.2. Marketing with a concentration in Business PGA Golf Management: For specificrequirements, see page 131. Note that the required courses PGM 304 and PGM 402 can becounted as marketing major elective courses for those adding this concentration.3. Marketing with a concentration in Business Professional Tennis Management: Forspecific requirements, see page 134. Note that the required course PTM 330 can becounted as a marketing major elective course for those adding this concentration.4. Marketing with a concentration in Business Resort and Club Management: For specificrequirements, see page 136. Note that the required course RMT 350 can be counted as amarketing major elective courses for those adding this concentration.5. Marketing with a concentration in Business Sport Management: For specific requirements,see page 140.MARKETING COURSESMKT 345 INTERNSHIP3 s.h.Experiential learning acquired through placement with local organizations in either the private or publicsectors. The student is assigned duties and responsibilities approved by the Director of Internships andsupervised and evaluated by the University instructor and onsite trainer. Weekly class contact, journal orwritten reports are required. Classroom instruction includes resume/letter writing, interviewing techniques,and oral presentations. Prerequisites: BUS 343 and MKT 251, junior or senior standing, and a minimumGPA of 2.5 in the major, or permission of the instructor. See BUS 345 and ACC 416. Applicable to onemajor only: Business or Marketing. This course is offered as needed.MKT 251 PRINCIPLES OF MARKETING3 s.h.Study of marketing: models of buyer behavior, functions, channels of distribution, promotion strategies,and pricing policies. Emphasis is on the use of marketing variables in decision-making. This course isoffered every semester.MKT 360 E-BUSINESS I3 s.h.A survey of applications and factors related to conducting business on the World Wide Web. Prerequisite:MKT 251. This course is offered as needed.129