Microsoft Word MU 2009-2010.doc - Methodist University

COM 312 WRITING ABOUT ETHICS, MASS MEDIA, AND SOCIETY3 s.h.Topics to be included: the social responsibilities of journalists or other mass communicators, the media'srole in social change, and the media's reactions to political, social, and economic pressures. This course isoffered every Spring semester. Prerequisite: COM-105 or Department Chair permission.COM 321 NON-BROADCAST VIDEO SYSTEMS3 s.h.Focuses on television technology outside the traditional role of entertainment and commercial advertising.This course introduces the concept of independent video production, corporate video, and new multimediaapplications and emphasizes the phases of production, planning, budgeting, and marketing. Prerequisite:COM 303. This course is offered Spring Semester odd numbered years. Prerequisite: COM-105 orDepartment Chair permission. This course can be used as an official COM Elective for the Journalism,TV/Multimedia Communications, or Radio Communications concentration within the CommunicationMajor.COM 331 ADVERTISING PRODUCTION3 s.h.Deals with the fundamentals of advertising in print, electronic media, and new computer-based forms.Students study basic techniques of persuasion both on a logical and an emotional level. They also study theplanning, designing, and production of such messages. This course is offered every Spring semester.Prerequisite: COM-105 or Department Chair permission. This course can be used as an official COMElective for the Journalism, TV/Multimedia Communications, or Radio Communications concentrationwithin the Communication Major.COM 335 PUBLIC RELATIONS3 s.h.Course examines theories and practices relevant to public relations. It offers an examination ofcommunication channels and media used for writing in public relations. Students focus on journal writingthat involves the creation, development, planning, and processes affecting organizations, and publicopinion. Ethics and laws affecting the practice of public relations are examined. Prerequisites: COM 257 orCOM 258 or permission of the instructor. This course is offered every Fall semester. Prerequisite: COM-105 or Department Chair permission. This course can be used as an official COM Elective for theJournalism, TV/Multimedia Communications, or Radio Communications concentration within theCommunication Major.COM 341 HTML PUBLISHING AND WEB PAGE DESIGN3 s.h.Focuses on Internet-based communication and new applications of on-line technologies. The coursediscusses the history and development of the Internet itself, the rise of the HTML format and JAVAscripting for web publishing, and how other Internet resources interface with this language. Students learnto create web pages, design web sites, and make use of some of the newer plug-ins available for webpublishing and distribution. Finally, students study trends in Internet-based design and how present andfuture trends will create employment opportunities on the Internet. This course is offered every Fallsemester. Prerequisite: COM-105 or Department Chair permission. This course can be used as an officialCOM Elective for the Journalism, TV/Multimedia Communications, or Radio Communicationsconcentration within the Communication Major.COM 353 DESKTOP PUBLISHING3 s.h.Serves as an introduction to the fundamentals of desk top publishing in the context of corporatecommunications. This course provides students with an understanding and an appreciation of howaudio/visual materials can be used to communicate messages and concepts routinely used in the businessworld. These messages include print-based newsletters, electronic presentations, and the rudiments ofInternet web page design. The class also discusses the basics of computer filing and routine applicationsand skills. This course is offered every Spring semester. Prerequisite: COM-105 or Department Chairpermission. This course can be used as an official COM Elective for the Journalism, TV/MultimediaCommunications, or Radio Communications concentration within the Communication Major.COM 364 CINEMA APPRECIATION3 s.h.Deals with classic cinema. This course uses films, film clips, videos, and lectures to teach film criticismand provide an understanding of the arts and skills involved in film-making. This course is offered every147