Microsoft Word MU 2009-2010.doc - Methodist University

MKT 380 ADVERTISING AND PROMOTION3 s.h.A study of promotion planning from an integrated marketing communication perspective with an emphasison advertising. Prerequisite: MKT 251. This course is offered as needed.MKT 384 RETAIL MANAGEMENT3 s.h.Retailing principles and methods applied to modern business with emphasis on store location and layout,pricing, application of visual merchandising, management decision making, and the use of financialcontrols. Prerequisites: BUS 343, MKT 251, or the permission of the instructor. This course is offered asneeded.MKT 390 MARKETING RESEARCH3 s.h.Marketing research methods/applications and techniques for generating and analyzing marketing datawithin a statistical context. Prerequisites: MKT 251 and ECO 216 or permission of instructor. This courseis offered every fall semester.MKT 400 CONSUMER BEHAVIOR3 s.h.An analysis of behavioral factors affecting consumer decision-making in marketing and demand. Emphasisis placed on conceptual and technical tools used by managers for practical application in profit and nonprofitfirms. Prerequisite: MKT 251. This course is offered as needed.MKT 410 GLOBAL MARKETING3 s.h.This course investigates marketing variables and strategies in countries outside the United States. Theimportance of differences among nations in language, culture and social forces, politics and laws, values,channels of distribution, and buyer behavior is examined. Prerequisite: MKT 251. This course is offered asneeded.MKT 420 PROFESSIONAL SELLING3 s.h.Basic course in selling, covering development of sales personality, sales speech, opening and closing sales,buying motives and sales psychology, organization of sales talk, meeting objectives, and building consumerfollowing. Prerequisite: MKT 251. This course is offered as needed.MKT 430 DIRECT MARKETING3 s.h.An introduction to direct marketing with emphasis on data base marketing, strategic business planning,importance of the offer, selecting and selling merchandise, business-to-business direct marketing,fundraising, mailing lists, magazines, newspapers, electronic media, telemarketing, production, ideadevelopment, and integrating direct marketing into the overall marketing mix. Prerequisite: MKT 251. Thiscourse is offered as needed.MKT 460 E-BUSINESS II3 s.h.An application class designed to give students a working knowledge of using E-Business software.Students are required to design and implement an E-Business site. Prerequisites: MKT 251, MKT 360, andCOM 341. This course is offered as needed.MKT 470 MARKETING MANAGEMENT3 s.h.The purpose of this course is to study and practice the managerial approach to marketing where managersare viewed as decision-makers and problem solvers. Students develop skills in linking the logic andconcepts of marketing to relevant data, analyzing data, and making rational decisions. Capstone course formarketing majors. Prerequisites: BUS 332, BUS 343, and MKT 251. This course is offered as needed.MKT 485 SPECIAL TOPICS3 s.h.A topic in marketing not covered in depth in any of the other established courses in business. This course isoffered as needed.130