een highlighted as an example of successful focus on high-end tourism which contributed towildlife/environmental conservation, as well as to poverty reduction through the involvement ofcommunities. Additionally, the country has been particularly successful in attracting large numbers ofbusiness and conference travelers, mainly from the Democratic Republic of Congo and countries of theEAC. This success is evidenced by the large increase in the number of hotel rooms, restaurants, and theplanned construction of a convention center. Local and foreign direct investments have been substantial,accounting over the last 10 years for 16 and 20 percent of total local and foreign direct investment,respectively. In terms of export revenue, tourism already outperforms coffee and tea by a wide margin.Besides viable tourism assets and relatively good infrastructure, several key characteristics havecontributed to the successful revival of the tourism sector in Rwanda. First and foremost, the governmenthas shown a clear commitment to the development of tourism and has established Rwanda as a safedestination in the region. The early development of a strategy and policy, as well as domestic campaignsto promote tourism and international marketing efforts, demonstrated this commitment. Furthermore, thegovernment involved the private sector from the start, despite its initial lack of capacity and resources.The business environment has improved markedly in recent years, promoting private sector involvementin tourism. In addition to this, Rwanda has always seen tourism as an instrument to reduce poverty, forexample by directly involving local communities.Sources: Nielsen and Spenceley 2011; UNCTAD 2010; World Bank 2011aBurundi has a significant potential to attract tourists. The country’s assets notably include thediversity of its landscapes (with Lake Tanganyika and some natural parks with diversified wildlife),cultural heritage (notably traditional drumming and dances) and historical sites. However, due to thesmall size of the sector, most of this potential has not been exploited on a commercial basis yet 116 . Interms of tourism products, the main options envisaged by the SNDDT include the promotion of tourismon Lake Tanganyika (beaches, nautical activities) and of niche activities, particularly eco-tourism andbusiness tourism 117 . Indeed, the UNCTAD recently argued that given its low competitiveness, Burundicannot bet on mass tourism, but should rather focus on niches and “adventure tourism” for which visitorshave lower demands in terms of comfort (UNCTAD 2010). Moreover, the relatively unexplored natureof the country as a tourism destination could be marketed as an asset for this category of tourists. Otheractivities, like community-based tourism (for example in coffee or tea growing areas) could alsocontribute to diversify Burundi’s tourism offer. As discussed at length in section 7, the most promisingstrategy is to insert these products in a regional framework, in order to piggyback on the higher maturityof tourism in other EAC countries.116 The limited weight of tourism also means that tourism assets, such as national reserves or Lake Tanganyika, areat a risk of being harmed by unsustainable policies and practices, concerning notably land allocation, deforestationand construction. This highlights the need for sustainable land management and conservation policies, and forefforts to orientate tourism development in a sustainable way, which will all require broader awareness of theopportunities offered by tourism (Novelli et al. 2012).117 See the SNDDT (Republic of Burundi 2011a) for a detailed overview of the country’s tourism assets. Severalpilot projects are proposed in the strategy, including an eco-tourism project in the Ruvubu national park and acommunity-based tourism project around Gishora drummers.138 / 153
4. The challenges facing tourism in BurundiThe development of tourism in sub-Saharan Africa is typically hampered by several categories ofobstacles. These often include an unpredictable business environment, poor transport infrastructure andutility networks, inadequate access, institutional weakness, price/value mismatch, etc. At each stage oftourism development, different types of constraints are likely to be the most binding for continuedgrowth of the sector (figure 7.2). According to the classification of African countries as tourismdestinations established by the World Bank (cf. annex 5 in <strong>Volume</strong> II), Burundi belongs to the group ofcountries in the process of initiating tourism. This means that, in addition to the weakness of the tourismsector itself, several other general obstacles reduce the chances for a take-off of tourism in Burundi inthe short run.Figure 7.2: Pyramid of tourism destinations and typical constraints to growthSource: adapted from World Bank (2011a)3. Deepeningsustaining success2. Scaling-up Tourism1. Initiating Tourism•Low quality products•Low tourism skills•Social/environmental impacts•High operational costs•Poor access to land and finance•Red tape and bureaucracy•Instability / insecurity•Inadequate access, poorinfrastructure and utilities•Lack of public, privateand community supportfor tourismAs described in details in the national tourism strategy, constraints directly related to the tourismsector in Burundi include:- the weakness of the regulatory and institutional framework (cf. above)- the lack of tourism facilities, total investment in the sector being estimated at less than USD 40million over the past twenty years (as noted above this should change with the increased numberof investment projects in recent years);- the absence in practice of quality standards for tourism facilities;- the limited number of trained workers in hotels/restaurants/tour operators and of professionalguides (there is currently no dedicated tourism training facility in the country);In addition to this, several more general obstacles will most likely hamper the development of tourism:i. The political instability, security situation, corruption and health concerns. In the words ofNovelli and coauthors (2012), “the guarantee of tourists’ personal safety is perhaps the mostimportant prerequisite for any aspiring tourism destination” These are currently considered seriousconstraints to the development of the sector in Burundi (World Bank 2009a). If the “risk of renewedconflict at the regional level” is envisaged in the national tourism strategy (p.11), the strategyemphasizes the increased stability since the end of the war and the necessity to improve thecountry’s image accordingly. Notwithstanding the major progress achieved in the years following139 / 153
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Republic of Burundi / Enhanced Inte
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Currency equivalent(Exchange rate a
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Executive summaryThe Government of
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Dar es Salaam (Tanzania) and Mombas
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II.3. Unorganized (agricultural) as
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making. Efforts to improve official
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Identified constraintregulatory fra
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Identified constraintProposed Actio
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(% GDP)50%40%30%20%10%Figure 1.2: e
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Burundi’s very narrow export base
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elatively well diversified - in 200
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ExportsImports(%)Share2001/03Share2
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Table 1.4 : Burundi’s trade in se
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scope for both automatic and discre
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exports. Burundi stands out as a he
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this, the Government has elaborated
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4,000Figure 1.11a: cost to export (
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The improvement of Burundi’s Doin
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Mainstreaming of trade into nationa
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constraints are required to impleme
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CHAPTER 2 - Regional integration: o
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4.3 percent to SSA as a whole. Most
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likely to facilitate deeper integra
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collection remain destination-based
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Figure 2.5: Improvements in doing b
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Public awareness and stakeholders s
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products, Figure 3.3 shows that Bur
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Second, measures that encourage the
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Figure 3.5: Burundian coffee value
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ii. Addressing supply-side constrai
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sales of specialty coffee by cooper
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long distances, given the high cost
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The over exploitation of land is of
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logistics chain. Other types of fac
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CHAPTER 4 - Non-tariff Measures: Th
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Figure 4.1: Coverage and frequency
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Some of the most heavily regulated
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2.2 Severity: the impact of NTMsWhi
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In spite of efforts to improve the
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standards, which kindly share the m
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According to a testimony gathered i
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